PUMA signs up ace swimmer Rehan Poncha in the run-up to London 2012

PUMA, the global brand with the longest heritage in sport- lifestyle has been known for supporting and encouraging new talent. Taking the legacy forward, the brand announced a long term partnership with India's ace swimmer Rehan Poncha at the Indiranagar store. Poncha will sport PUMA accessories and fitness, training and lifestyle apparel for all the key tournaments and will become another key icon in the sportlifestyle brand's global community. Being a youth icon and one of the best athletes in the nation, Poncha will feature prominently in PUMA's sports communication as another top tier asset spearheading communication around the marketing campaigns.

Rehan, who trains and lives in Bangalore spoke about his association, achievements and preparations for Olympics 2012 and other national and international tournaments. Having unveiled the new Fitness and Lifestyle range at PUMA, Poncha said, "I am very excited about this new partnership with a brand like PUMA that embodies youth, fun and passion. This brand has a great attitude and has some very exciting plans ahead which make me feel privileged and excited to be an ambassador for many years to come. I look forward to this exciting partnership".

Talking about the association, Rajiv Mehta, MD PUMA India commented, "We are delighted to welcome Rehan Poncha to the PUMA family. With his pace and skills, he has made an impressive start in his career that speaks volumes for his ability and determination to succeed. At PUMA we believe in our athletes looking good both on and off the field and it is here that we find an apt synergy for styling Rehan through our fitness and lifestyle range of products. We wish him the very best for his quest towards Olympics. "