'Talking Books' that got the kid's talking; An Initiative by Leo Burnett

What would you choose ' a good book or a mediocre film adapted on it? For most kids today apparently it is a no contest, they wouldn't go anywhere near the book. So what can we do about it? Strand has the answer. It was in the form of a large installation at their annual sale. To promote reading among kids you need more than just a SALE you need an idea that persuades them especially their parents.

At the book sale in Mumbai, Strand installed a large autobiography of Mahatma Gandhi. As you approach the book and asked a question, it started answering it. People found it intriguing as well as fascinating. Not just Gandhiji, kids present at the venue got to ask questions to Helen Keller, Nelson Mandela, Steve Jobs and a few more great people. It was as if the great legends were preaching their philosophy and surprisingly, the children were excited to learn from them.

"People may not like reading but they still love talking, the book may not be a big hit with kids but cell phone definitely is. We decided to position books as a means to have breakthrough conversations in life. And that's where the idea of a talking book emerged." Revealed KV Sridhar National Creative Director, Leo Burnett, India.

Vidya Virkar, Managing Partner, Strand Book Stall strongly feels that parents should read at least one story a day to their kids which will turn their kids into active readers.

All in all, the Talking Book was a great success, Strand Book Stall is eager to take the activity to more places like in Mumbai and outside. Surely kids will have a great time and will hopefully start a relationship with books.