Punt Creative delivers a 360-degree cricket campaign for Porter

If there’s one thing true to cricket fans, other than religiously following every match, it’s their superstitions. From having a lucky spot on the couch to wearing a lucky piece of clothing for every match, cricket fans know just what to do to get all the stars aligned for India’s victory. Using this insight as their foundation, Punt Creative developed a 360-degree campaign for Porter, a versatile logistical solution. “The cricket season is an exciting opportunity for any brand to generate brand love. To do that for Porter, we had two motivations: the first being Porter’s commitment to deliver anything, anywhere, anytime that gave us a chance to let our thoughts run wild, and the second, the real stories of fans that would help us stand out amidst the many ads played during the break. Owing to the format, each film was written with the short duration in mind, based on a deep-rooted insight that came from knowing, observing or being fans of the sport ourselves” said Drishti Chikhal, Copy Supervisor, and Nirikshya Patra, Associate Creative Director at Punt Creative.

Nikhil Kelji, Account Director, added, “This approach enabled us to create films with multiple screenshot-worthy moments, making them memorable in a cluttered environment.”Commenting on the campaign, Mohit Rathi, VP, Customer Growth & Engagement, Porter said, “As India gears up to host one of the most important events in international cricket, this is the time for cricket fans all across the nation to rise up in support of our team. Through this campaign, we want to highlight how Porter can be a part of billions of fans' match day excitement and deliver smiles and good luck. The campaign showcases our commitment to delivering anything, anytime and anywhere - the assurance that Porter hai, Ho Jayega. We hope this resonates with the viewers and inspires them to stick to their own special rituals.”

Vivek Dubey, Director, Little Giant Films added, “In India, cricket is more than a sport; it's a religion where die-hard fans have their unique superstitions. When these films were shared with me, I immediately connected with the campaign's insight—the inherent cricket madness in all of us as Indians. While planning, we placed special emphasis on casting relatable faces, known from social media and entertainment, to embrace these quirky superstitions, resonating with the masses. Our visuals blend abstraction with realism for a youthful and heartfelt look. What sets this campaign apart for me is that everyone involved, including the agency Punt Creative and the production house Little Giant Films, shared their own superstitions, reinforcing the universality of this idea. I'm confident the audience will connect just as passionately.”

With 8 weeks of nail-biting to do, Porter and Punt Creative hope to deliver feel-good stories to the audience through their films, OOH and social media roll-out.