Puravankara launches its latest brand campaign #GharBantaHaiApnoSe

Puravankara Limited, real estate developer has launched itsbrand campaign #GharBantaHaiApnoSe for Diwali. The film highlights the essence of diversity and how we are all connected despite our differences. Bangalore is one melting pot which is at the forefront of building bridges between cultures, races, nationalities, languages, social and economic strata of society. Its famous title, Silicon City of India, doesn’t do complete justice to it. Especially when considering its role in integrating so many varied sets of people.

The family in the narrative is of a multi-ethnic background. Mother is a Bengali, father a Kannadiga rooting for RCB, the daughter is a Dhoni fan supporting CSK in IPL, and the toddler, well, is thankfully, still not in a position to understand its own identity. The maid-servant Joy, a Tamil Christian, literally brings joy to the family by helping them celebrate the festival. The lady of the house is dusky, while the maid-servant is fair. The man of the house mixes formula milk and cleans up while the lady is busy with her new born and simultaneously managing work from home.

Through this ad, the company represents these realities while challenging the existing stereotypes of cultures, color, religion and language. The underlying message that the film brings out is that a house can be made by anyone but it is love and togetherness that make it a home.  ‘Celebrations seek joy and not reasons’. Therefore, we should celebrate all the festivities together and as one. The ad is multilingual and has been shot at a Puravankara’s World Home Collection Property ‘Purva Atmosphere’.

The Puravankara Group has been at the forefront of building such communities under its brands Puravankara Limited that caters to luxury homes while Provident Housing Limited provides affordable homes to the populace without any consideration for their socio-cultural backgrounds.