Purple Focus, awarded at Creativity International Awards in Louisville

Purple Focus, A full service mid-sized agency has bagged two prestigious Awards at the recently concluded Creativity International Awards (40th Edition). Purple Focus won a Silver for its "Think Business' campaign for CHIMC; and received an Honorable Mention for the Save Trees Social Initiative Campaign for Dainik Bhaskar. Creativity International Awards Now in its 40th Edition, is the world compendium of best advertising in print worldwide for the year 2010, and the most sought-after.

The Awards were decided by a select Jury consisting of creative minds of international repute, who judged entries on the basis of creativity, design, usability, theme/idea, execution & follow-through. Entries were not judged against each other and were judged solely on their own merit. Judges scored the entries on a scale of 1-10. The mandatory requirement to win Silver is Top 25% of the score. To receive an Honorable Mention is to have an average score of 5.5. Purple received an average scoring of 5.5 for both its CHIMC ' Think Business and Dainik Bhaskar -- Save Trees Campaigns which resulted in the respective wins of Silver and Honorable Mention.

Commenting on the two prestigious wins, Arvindpal Singh Aka "Candy" - National Creative Director, Purple Focus Private Limited, said, "It is a moment of glory and pride for our entire team to have won two Awards at the Creativity-40 Awards. The CHIMC campaign also did wonders in the market place and client was very happy with the business results which reiterates the fact that at Purple Focus we always strive to ensure client satisfaction with our result oriented campaigns. But it is always motivating when our work is recognised in international forums like Creativity-40. Our win this year belongs to the entire team of Purple Focus and I am sure this will propel us to make some cracking campaigns in the time to come for our clients."