Push Integrated bags Celebrity Cricket League account!

Push Integrated Communications adds another feather to its cap. CCL has handed over the creative duties of the prestigious league for 2013, which includes creative development and execution across multiple media platforms. CCL is a 20-20 league cricket property involving superstars from the feature film fraternity. It is a seriously competitive league involving teams from Mumbai, Tamil Nadu, Andhra Pradesh, Karnataka, Kerala and West Bengal. Two new teams have been added from the Marathi region and Bhojpuri regions. Super stars including Mohan Lal, Sunil Shetty,

Venkatesh, Vishal, Sudeep, Jeet, Ritesh Deshmukh and Manoj Tiwari make this league bridge the gap between sports and entertainment. What is interesting is the fact that this league has attracted women audiences to the game of cricket. This year CCL will be telecast on the Star network. 8 channels of Star in 8 languages take this league to the audience. The league stretches for 19th February, 2013 to 10th March, 2013. CCL today is a Rs. 300 Crore super league and the advertising spends will be in the region of Rs.10 Crores.

Vishnu Vardhan Induri, the founder and Managing Director of the league said, “CCL is truly larger than life with its popularity challenging even the IPL. Push Integrated has brought alive the Block Buster appeal of the competition. Their creative visualization and ability to dovetail the communication idea into different media platforms is truly noteworthy”.

V. A. Shrikumar, Managing Director and CEO of Push Integrated added, “Push Integrated is truly humbled to be bestowed with this honor. CCL is the next generation entertainment. CCL will bring larger audiences to the field of entertainment and sports. We are charged and ready to package this product in a way that is going to set a new trend in the industry”.