Quadrant bags Balaji's Institute of Creative Excellence account

Balaji Telefilms was incorporated in the year 1994 that changed Indian television forever. Riding on the success of its shows, Balaji Telefilms rose to unprecedented heights in the late 1990s and 2000s. It pioneered the growth of Hindi television channels which eventually led to Hindi General Entertainment Channels dominating prime time entertainment.

Institute of Creative Excellence (ICE) is a part of Balaji Telefilms, one of India's largest film and television production companies. ICE is devoted to bridging the considerable gap for professionals that exists within the media and entertainment industry, by providing world-class quality education. Courses in all major specializations like Acting, Cinematography, Direction, Editing, Production, Scriptwriting and Sound will be offered by ICE as a part of its product bouquet.

Quadrant won the account after a multi agency pitch in which the Agency presented a brand campaign for ICE based on a sound insight and out of the box creative thinking.