Quasar strengthens it's team in West, gets Sourav Dutta as Account Director

Quasar's Brand and Media Solutions arm, announces the appointment of Sourav Dutta as Account Director, West. In his new role, Sourav will support new business initiatives for Quasar's Western Region and will be the account lead for Travelocity, Tata AIG and Sharekhan. Sourav shall report into Moneka Khurana, Business Director ' West and would be based out of Mumbai.

Sourav, is a Brand Marketing and Communications professional with over nine years of cross-industry experience across sectors like FMCG, Telecom, E-commerce, Services sectors & Online Marketing. He has led the Online Marketing division for Linteractive (Lowe Lintas) in his previous role. Sourav has been instrumental in successful set-up of media business including search engine marketing and optimization, mobile marketing etc. He has been on the Reviewer's Panel of TATA MCGRAW HILL for Media Planning and Buying ' India Take, for the Online Marketing Services (2008).

Commenting on the appointment, Moneka Khurana, Business Director ' West for Quasar said: "I welcome Sourav to Quasar's team. He brings along extensive experience, at various levels across digital platforms. He will play catalyst to Quasar's growth with his rich experience across the board. I believe Quasar is the ideal place for him to fulfill his potential. He further strengthens our core team. I wish him success in his new role."

Sourav has been the driving force behind the launch and growth of Webchutney Studio and subsequently Linteractive for Lowe Lintas. An all-round expert on Media strategies and planning, Ad Placement and optimization for maximum Return on investment (ROI). Sourav has worked with brands like Citi Bank, Standard Chartered , HDFC Standard Life Insurance , Max New York Life Insurance,TATA Capital Lyd, LIC Housing Finance Ltd, Birla Sun Life Mutual Fund, MoneyLine to name a few.