R K SWAMY BBDO release the launch campaign of LIC Nomura!

Taking cultural nuances from India and Japan, R K SWAMY BBDO, created a campaign for the launch of LIC Nomura Mutual Fund. The campaign comprises a TVC in 9 languages, and four print ads. The ad is also being showcased through billboards, web banners and posters.

India's LIC Mutual Fund and Japanese Asset Management giant Nomura have come together to form LIC Nomura Mutual Fund.

Sangeetha N, President (W) & ECD, R K SWAMY BBDO, said, "The idea was to demonstrate the merger by showing the people of Japan and India embracing the little things in each other's culture that brings joy, thereby creating a feeling of comfort and trustworthiness. We integrated similar cultural forms and nuances from both the nations with a surprise element in each scenario; like the Noh dancer in a Kathakali performance, the Samurai in a traditional Rajasthani sword-fight, and an exquisite Rangoli being created by elegant kimono-clad Japanese women. All effortlessly seamless."

The creative team of R K SWAMY BBDO shot extensively in various parts of Japan and India ' an elaborate production to give it the authentic flavour.

The commercial was conceived, developed and scripted by Sangeetha N (ECD) and Gautam Pandit (Partner & Sr. CD) from R K SWAMY BBDO in Mumbai.