R K SWAMY BBDO's Pedigree campaign selected for Comm Arts' Advertising 2012

R K SWAMY BBDO’s outstanding work makes its way to the very celebrated Communication Arts’ Advertising Annual 2012. The ‘Adoption Drive’ Campaign done for Pedigree won in the Consumer Magazine Ads campaign category.

A distinguished panel of jurors selected 142 winning projects from 4423 entries representing the work of 82 countries for the Communication Arts’ 53rd Advertising Annual and online gallery.

Navneet Virk, Executive Creative Director, R K SWAMY BBDO, said, "It’s indeed a great honor for us. Communication Arts is one of the most prestigious advertising awards in the world and is very tough to get into. The idea is based on a universal insight that ‘a dog is a man’s best friend’. Our approach was radical.”

The visuals are scenes in history and mythology where  betrayal is the main theme. This provides a strong context illustrating the universal insight that dogs are known for their loyalty and selflessness, and adopting a dog ensures you have a friend for life.

R K SWAMY BBDO is part of R K SWAMY HANSA, a leading Marketing Communications and Services Group, serving over 150 companies in India and the USA. With around 1100+ professionals, the Group offers Creative and Media services, Market Research, Direct/CRM & Advanced Analytics, Events and Activation, Healthcare Communication, PR, Social & Rural Communication and more.