Radio One launches 'Play Your Music Day' in Delhi

94.3 Radio One has 94.3 RADIO ONE launched "PLAY YOUR MUSIC' DAY' in Delhi. A total of 1000 listeners will be chosen across 7 cities month on month to come to the stations and play their favourite songs. This is the first time that an FM station has opened its doors to the music loving public to take control of the music airwaves.

Vineet Singh Hukmani, Managing Director 94.3 Radio One said, "This is what a specialist does versus a generalist. We will continue to break new ground in the music space ON AIR and OFF AIR and involve listeners and artists at a scale that has never been achieved before in the music broadcast space in India. Everyone at Radio One feels passionate towards music; many who work here are talented musicians themselves, unlike other stations where the connect with music is a very distant and superficial one. We also don't "discriminate' between film and non film music. Good music is good music!"

Play Your Music Day, a unique music proposition will give more than 1000 listeners the opportunity to come on-air, take control of the station and play their favourite songs. They will share the music space with movie stars, cricketers and famous musicians, all of whom will also play their favourite music.

There will also be exciting contests, where these lucky listeners will get to win exciting prizes every month and soon the whole city will discover the "maximum music experience'. To get selected listeners have to just stay tuned to 94.3 Radio One and look out for the "Radio One POM POM girls" across the city.

The station received tremendous response for the on-ground activities in Delhi that began since the weekend of July 10, 2010. The road show went across various hot spots in the city like the NFC Market, DLF Place in Saket, Lajpat Nagar and Sahara Mall in Gurgaon. More than 200 listeners participated in these various on-ground activities & 4 of them have already won the opportunity to be the first few listeners who will go on-air.