RAM all set to boost Radio Advertising across 9 additional Cities
This study comprised of two steps:
Ã‚· Radio Establishment Survey
o Defining & Updating the Reporting Universe for RAM
o Ascertain factors that influence radio consumption
o Help in setting the sampling frames for the panel setup
Ã‚· Panel Recruitment, Counseling & Reporting
o Random, stratified sampling will ensure robust representation
o Dedicated & Experienced panel counseling and management team will deliver the highest quality through respondent compliance.
- Southern markets observe higher FM penetration as compared to northern markets.
- Chennai and Jaipur observe 100% weekly reach.
- Markets like Nagpur and Jaipur observe 28.29 (hh:mm) and 24.05 (hh:mm) time spent on a weekly basis.
- Indore and Lucknow observe least OOH listening among the new RAM markets.
- Listenership in Northern cities like Delhi and Jaipur are skewed towards higher SECs. Market like Nagpur and Kanpur are skewed towards lower SECs.
- Indore market observes highest listenership contribution from Mid Morning time band
- Listenership contribution on Saturday and Sunday are higher for the new markets whereas in the existing markets Saturday observes least contribution