Rasna Bhasin named Editor of Harper's Bazaar India

India Today Group and Hearst Magazines International have named Rasna Bhasin as the new Editor of Harper's Bazaar India.

Rasna is coming back to a familiar place. She used to work with the group as the Digital Media Head of Harper's Bazaar Bride India. During that time, she was in charge of the magazine's transformation into Brides Today India.

Rasna, a seasoned lifestyle content creator, is an expert in luxury brands. The group announced their new print editor who will cover fashion, beauty, art, culture, and more, adapting to the ever-changing landscape.

Sonal Ved, who is in charge of the digital content for the Lifestyle Division's Group, will keep leading all the editorial projects for their websites and social media accounts.

Kim St. Clair Bodden, who is a high-ranking executive at Hearst Magazines, stated that she is confident that Rasna's passion, creativity, and extensive understanding of fashion in India will motivate and educate the brand's audience, which consists of influential and modern women.

Kalli Purie, Vice Chairperson of the India Today Group, expressed confidence in Rasna and Sonal's ability to use their social media expertise to enhance Harper's Bazaar and cater to their audience. She looks forward to combining the power of influencers and established brands to provide an unmatched experience for readers. The new Harper's Bazaar will have the energetic vibe of social media and the reliability of a trusted brand.