Raymond unveils 'Drive For Passion' digital campaign

Raymond has unveiled ‘Drive for Passion’ digital campaign offering an opportunity to win a splendid ride on a blazing high performance monster – T-REX. The activation will go on till 30th November wherein the participant will need to visit Raymond’s FB page and write about their driving experience.

The digital activation is the extension of Raymond’s new ad campaign to launch Autumn Winter Collection 2013. The campaign explores into ‘The Complete Man’s’ interests and passions as an attempt to delve into his personal life. The campaign is based on three communication pillars – a man who drives for passion, rides for joy and walks with the world.

Mrinmoy Mukherjee, Director – Marketing, said, “Our latest campaign explores the other side of The Complete Man’s Personality- his passions, interests and  lifestyle traits- it has been creating a lot of buzz and this activity is aimed at taking the buzz forward. Aligning with this thought, we are offering a lifetime opportunity to experience the thrill, adventure and the drive on T-Rex.”

The participants need to visit the Raymond Facebook page where they have created an interactive application https://apps.facebook.com/545643845529171/index.php. They will be asked to write about their first drive, their first car and interesting expeditions on wheels to new destinations. #DriveForPassion will be used to promote this activity on Twitter and every five days a winner will be announced on twitter on handle @TheRaymondLtd and @SinghaniaGautam. The final day for this contest participation would be 30th November, 2013.