Razorfish China Cited as a Leader' among Digital Agencies by Independent Research Firm
Razorfish, the world leader in helping global brands drive business transformation, announced today that Razorfish China was named a “Leader” among digital agencies in China. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core.
Razorfish China was among the eight select companies that Forrester Research, Inc. invited to participate in The Forrester Wave™: Digital Agencies in China – Strategy and Execution, Q1 2015.
The January 26, 2015 report was authored by Analyst Xiaofeng Wang.
The report identifies four “waves”: leaders, strong performers, contenders and risky bets – evaluated on the range of digital services offered, understanding of the Chinese market and client retention and acquisition. Razorfish China received a “Leader” status, with among the highest score in the “account management” category.
Charulata Ravi Kumar, CEO of Razorfish India said, “We are very excited with this news! China has been much ahead as a market in adopting Digital at the core and so allowing Razorfish to fully explore and demonstrate its capabilities at the cutting edge. This is Razorfish’s mission everywhere, as also in India. To lead Business Transformation for its clients through Innovative Digital solutions – Creatively and technologically.”
“We have worked hard to offer our clients a full spectrum of services across digital marketing, and to help transform their business in the region. We feel honored that Forrester has recognized Razorfish as a Leader in the The Forrester Wave™ for Digital Agencies in China,” said Esther Yang, CEO of Razorfish China.