Reckitt Benckiser launches new social media initiative Brand Me

Reckitt Benckiser, a global consumer goods leader in health, hygiene and home, has launched Brand Me: a new social media experience to help participants build a personal profile in the same way the marketers build successful brands. Aimed at student, graduates and those in their early FMCG career, Brand Me aims not only to drive awareness and understanding of the unique RB culture but also to draw a line under embarrassing social media profiles ahead of the move from education to the world of work. And a quick Google search about you might further illustrate the need for such a tool in today’s digital space.

Brand Me helps people be seen by others the way they want to be seen and is packed with entertainment, advice and video content from RB brand experts.  Dr. Tomas Chamorro-Premuzic, Professor of Business Psychology at University College London and star of BBC Three’s “Year of Making Love” experiment, helped develop the online programme. Through branding tips and his psychological business insight, participants will not only pick up valuable hints at how to sell yourself effectively but also collect points and badges which will lead to the opportunity to win unique, career-enhancing prizes.

Following a personal profile analysis within Brand Me participants are taken through a programme to improve their own branding including social media profile analysis; reputation management; social networking; being brand savvy; even having a point of view. Delivered through videos, info graphics, quizzes and step-by-step plans on how to make themselves stand out to future employers.
Dr Tomas Chamorro-Premuzic said: “Brand Me is a great portal from RB that will help people consider the important steps for successful branding through self-application. Brand building requires dedication, continued learning and monitoring so rather than a one off experience Brand Me encourages participants to revisit the portal each week to complete tasks that will help build their personal brand effectively so they can create a good impression in the fierce career marketplace.”

Andraea Dawson-Shepherd, RB SVP Global Corporate Communication and Affairs said: “Brand Me shows how Reckitt Benckiser like to do things differently – living up to our findings that we a company of Game Changers, always pushing the boundaries of what’s possible.  Having expert advice on how to create a personal brand from some of the world’s best marketeers, Brand Me will offer young professionals a real edge when it comes to career success and finding a culture  they’re best suited to. We hope Brand Me will showcase Reckitt Benckiser to those people who share our values and give valuable insight into what it takes to make it here.”