Red Cooker Blows A Happy Whistle With Pink Lemonade!

Pink Lemonade, the Bangalore based creative agency has put together an innovative, creative campaign for Red Cooker that has got the client blowing the whistle happily! The food app company combines home delivery of both gourmet as well as home cooked meals is set to delighting foodies across Bangalore (now operational only in Whitefield). Red Cooker has been brought alive by an interesting branding campaign by Pink Lemonade.

Working closely with the Red Cooker founders, right from naming it to giving it a visual identity, the Pink Lemonade team also took up the onus of taking it to the market for its first phase of market visibility which started with promotions in Whitefield, Bangalore, the flagship area of Red Cooker’s operations.

Commenting on the campaign, Tina Garg, CEO, Pink Lemonade commented, “It is important to differentiate a brand from among scores of other food delivery apps. The differentiation for a brand like Red Cooker. Apart from the fantastic, food, was also the physical packaging of the meals. The idea was to communicate with the customer in a fun way, which is why the cooker is a character that talks to the customer. Red Cooker also delivers a cute table mat to eat your food on when you order. It actually has a love letter to food written on it. The idea was to take such stuff to the outdoor media too, hence the cute character of the cooker makes it to the hoarding and gantry and it is attracting a lot of attention. We are thrilled to be the ones to conceptualize and design such creative work for Red Cooker and take it to the outdoor media too.”

To activate the hyper local app service, the marketing visibility strategy was also very focused and targeted. With the aid of Times OOH, the team strategically placed attention-grabbing and engaging outdoor creatives across 20 road medians, 1 hoarding, 1 gantry, 1 MUPI, 1 bus shelter, digital ads in 2 multiplexes in the area. Each medium will be visible to different target audiences for 20 days per locality.

Adding to this, Tina Garg also mentioned, “The campaign has been very effective and relevant for the brand. Not only that, but the cute creatives that speak to the foodie in each one of us has been greatly appreciated by the brand and customers alike.”

Pink Lemonade has in the last 3 months executed interesting outdoor campaigns for Qikwell & Allstate Technologies, to name a few.

Commenting on the campaign Rohan, Co Founder, Red Cooker said,“The campaign has received a very positive response and has already started churning out  the positive numbers. We are delighted with the campaign and look forward to doing more in the future.”