Red FM partners with big ticket events across India to connect with the youth

Red FM continues to bank on and partner with big ticket events across India. The FM player has worked closely with artists, brands and agencies by investing in some of the innovative properties across different domains of creative arts. The partnerships go hand in hand with Red FM’s brand personality of being irreverent, young, cool and trendy. 

From March 2017 to February 2018, the list of concerts is massive. Red FM has partnered with Holi Reloaded featuring Above and Beyond, Starlite Affair with DJ Suketu, Justin Beiber Purpose Tour, Bollyboom with DJ Aman Nagpal, Bollyboom with Raftaar and DJ Aqeel, Sunburn with Nucleya, Brahmotsav 2017 with Shirley Setia, Bollyboom with DJ Chetas, Sunburn with Kshmr, Arijit Singh Concert, Sunburn with Kygo, AR Rehman Encore Tour, World’s Biggest Guest list featuring Hardwell, Kshitij with Nucleya, Sunburn and finally, concluding with Sula Fest in February 2018. 

Speaking about the successful partnerships, Nisha Narayanan, COO, Red FM, said, “The live entertainment space in India is booming. Besides our own curated events, at Red FM our constant effort is to partner with the biggest events in India, giving our listeners a chance to attend the same, courtesy Red FM. These event partnerships also facilitate some exciting and innovative content to Red FM listeners. Partnering with such properties enables us to provide our audience, especially the youth, with a 360-degree experience that makes Red FM a true GenZ brand. It is our strategy and constant endeavour to drive our energy and resources towards ensuring radio provides entertainment. These events help build and create perceptions for the brand. They are more pertinent to the young crowd and the partnerships, thereby, help us increase brand salience amongst the relevant audience.”