Religare Health Insurance Reminds us of Our Turn

Today, through various mediums, we are oft reminded of the importance of taking care of our health. But rarely, do we find a driven initiative that single-mindedly encourages us to keep our parent’s health, happiness & well-being at the forefront. Precisely, where Religare Health Insurance has intelligently managed to tug at its audience’s heart by offering the youth a platform to celebrate and express their love & care towards parents via their latest campaign - #ItsMyturn

The heartwarming campaign reignites love for our parents, which often goes unexpressed owing to busy work life or personal commitments and uses social media to sensitize tech-savvy youth of the responsibility towards ensuring their parent’s overall wellness.
The campaign is based on the premise that even a simple act of love from children can bring endless happiness to parents. It also highlights a beautiful thought that since we all grow up seeing our parent’s as pillars of strength, we tend to forget that in their golden years they need us the same way.

The brilliance of execution is how technology has been effectively used to garner messages from audiences across the country for their parents, on the “Wall of Care” microsite. As a part of the month-long celebration of parents, Religare Health Insurance is encouraging audiences, to pledge to ‘insure’ their parents’ health and happiness.

This then seamlessly integrates their product Care Freedom, which does not require any pre-policy medical check-up, thus making it extremely convenient for parents; apart from benefits like shorter waiting period of just 2 years to cover pre-existing diseases and no upper age limit for enrolment.

Campaign Metrics:

• During the 3 days of pre-launch, the campaign received 26,749 Twitter impressions with an engagement of 1,335 responses.
• Impressions on launch day – 15, 757 with an engagement of 1,818 responses which made the campaign trend on the second spot through the day.
• The total reach being 29.3 million.