RentoMojo's latest digital campaign to promote mobile rentals
This ad-film highlights an interesting observation in a set of today’s millennials about how informed and updated they are, vis-à-vis any new instances in their workplace. Thereby, highlighting a key behavioural aspect of ‘FOMO’ (meaning. Fear of Missing Out), that adds up to their existing curiosity which brings out an array of emotions.
In this film, Priya the protagonist is seen changing her smartphones quite frequently, which raises a few eyebrows and leaves a lot of questions unanswered at her workplace. The story then cleverly makes way up to its conclusion of highlighting RentoMojo’s latest offering – smartphones on lease.
Set in a millennial workplace, viewers witness an office assistant distributing sweets to a set of visibly astonished employees, who immediately start guessing what the treat is for! They instantly conclude that Priya, the protagonist, has once again purchased a new smartphone, evident from the soft-tumult amongst her colleagues.
The film then ingeniously narrates RentoMojo’s latest offering - smartphones on lease, thereby making it obvious that Priya had been availing this offer all-along!
Agency: Client Work
Production House: The Big Push Production
Director: Ashutosh Matela
Location courtesy: 91 Springboard
Speaking on the launch of the new campaign, Geetansh Bamania, Founder & CEO, RentoMojo, said, “We have recently launched a digital campaign to communicate our latest offering of smartphones on lease, through various channels including social, and, we are looking at reaching an estimated 15 million people through the same.”
He further added, “With this video we have tried to capture the mindset of today’s consumers who are now looking at changing their phones more often than before. Interestingly, this video has already garnered over a million views, and we have also witnessed a 30% rise in traffic to our platforms, post launching the category along with other promotional campaigns.”
The campaign is currently being promoted extensively on platforms such as Facebook, YouTube and Instagram, with viewership of more than a million combined, across platforms.