Revealed, Uday Sodhi’s new venture – Kurate Digital Consulting

With an aim to bring a dramatic change through Digital Transformation in India, Uday Sodhi, former Business Head of SonyLiv, has partnered with 4 industry leaders – Atindriya Bose, Animesh Misra, Kanwaleen Syali, and Niraj Hedaoo – to launch a start-up joint venture, Kurate Digital Consulting. 

Kurate will deliver consulting services to clients anytime, anywhere by enabling them to transform their business models, systems and processes by using the latest technology and tools. Kurate currently has offices in Mumbai and Gurgaon and plans to expand its footprint. In a release issued, the company explained that the origin of the word ‘Kurate’ comes from ‘Curate’, which signifies curating strategies and execution specific to business needs. 

According to a report published by P&S Intelligence, the digital transformation market is estimated to value $24.5 billion in 2018, and is expected to grow at a CAGR of 74.7 per cent during 2019-2024 to reach $710 billion. With rapid advancement in digital technology, India is the second fastest digital adapter among 17 major digital economies, according to McKinsey. 

Kurate will focus on growing the Indian market by assisting companies in their digital transformation journey. Companies will now be able to reach out for contemporising their business models, systems and processes and pre-empting ever changing user behaviour through the latest digital technology solutions. 

Commenting on the new venture, Uday Sodhi, Founding Partner of Kurate Digital Consulting, said, “Kurate Digital Consulting specialises on Digital Transformation by defining and creating digital strategies that help businesses redefine business models and processes in the Digital Era. As Consumers, Consumption and Commerce go Digital, we will help our clients with Digital Strategies to transform their companies to deliver to these new age consumers. A robust digital strategy lays out a definite plan of action for digital transformation, the success of which can be clearly measured.” 

Atindriya Bose, Senior Partner, Kurate Digital Consulting, added here, “Over the last few months, we have observed that the rapidly changing business scenario is dependent on the dynamic nature of digital technology. We are very excited to announce that Kurate will now be one of the few players to come up with a one-stop shop approach to address the transformation journey in its entirety through its team of experts.” 

The Mumbai-based company also announced that companies will now be able to undertake the digital transformation journey by integrating digital technology into all areas of a business to fundamentally change how they operate and deliver value to customers. While this might not be a priority for some, it is one of the strongest drivers of change. Companies need to adapt their business models to remain in business or they would simply perish. 

The Founders 

The company has five founding members, who are experts in different fields across Digital Businesses like Gaming, E-commerce, Digital Video/ OTT, B2B Businesses, B2C Platforms, Consumer Marketing, Digital marketing, Brand, Communication, Media and Content. 

Uday Sodhi
Uday Sodhi has been at the helm of multiple leadership positions in the Indian Digital ecosystem for the last 20 years. Sodhi was the Business Head of SonyLiv, the OTT from Sony Pictures Networks India. He also led Digital Transformation teams and led businesses at Rediff.com, HeadHonchos, Net4India. He will be focusing on e-commerce, Online Media, SAAS Services, Online Classifieds, etc. 

Atindriya Bose
Atindriya Bose has leadership experience across diverse technology-led consumer industries. He was previously CEO of Trringo.com (part of Mahindra, Farm Equipment Sector), and Country Manager with Sony PlayStation. He has had earlier stints with consumer-focused businesses with Rediff.com, UDV India and Philips India. 

Animesh Misra
Animesh Misra is a senior business leader who has led acquisition, corporate marketing, performance marketing, programmatic sales and revenue across Asia. He had launched the brand HOOQ, one of the largest Hollywood OTT services in India. Before HOOQ he was Head of Brand Marketing at DishTV and had managed Pepsi foods, ESPN, Microsoft and Honda in his advertising stint. 

Kanwaleen Syali
Kanwaleen Syali is a Senior Business and Marketing Professional. She has extensive experience in B2C e-commerce, Digital Space – Strategy, Marketing, Media, Alliances and Production Management. She had earlier held leadership positions at Ezeego1 (a Cox & Kings venture) Rediff.com and Trade Wings. 

Niraj Hedaoo
Niraj Hedaoo is a seasoned e-commerce professional with 23 years of experience. He has led businesses and teams in the Retail, Media & E-commerce and had led the e-commerce teams at Rediff.com. He has also worked in other Digital Media businesses providing Strategic and GTM support.