RISE launches Upskill & Chill campaign, makes learning enjoyable & engaging

Leading Ed-tech platform, RISE has launched a social media campaign, "Upskill & Chill," on their Instagram and LinkedIn channels from May 17th to May 20th, 2023. This innovative campaign aims to make learning enjoyable and engaging for the audience by infusing a fun twist into the regular content enabling students to upskill while relaxing during their summer holidays.

May is a month associated with summer vacations when students unwind and take a break from their academic pursuits. However, RISE believes that this period can be utilised effectively to continue the journey of personal development and upskilling. With the Upskill & Chill campaign, RISE offers a unique opportunity for individuals to relax while gaining new knowledge and skills.

"We are thrilled to launch the Upskill & Chill campaign on our Instagram and LinkedIn channels. We believe that learning doesn't have to be boring or tedious, and this campaign exemplifies our commitment to making education enjoyable for all. We invite everyone to join us on this exciting journey of upskilling while having a great time", said Kirtiga Iyer, Assistant Vice President for Brand and Events at RISE.

The campaign kicked off with two teaser creatives released on the 17th of May, which were successful in generating user interest and curiosity. RISE followed this up by unveiling the reveal post and context-setting content on the 18th of May, providing the participants with a glimpse into the exciting journey of fun and learning. Coming to the main content, the heart of the Upskill & Chill campaign lies in the launch of two reels on May 19th and May 20th, respectively.

These reels feature value-added videos that not only teach the audience something new but also entertain them in the process. By blending education with entertainment, RISE created an interactive and enjoyable learning environment and engaged around 3000 people across their social media channels.

RISE encourages students to take advantage of their leisure time by upskilling to enhance their knowledge and expand their skill sets, which will help them to gain an edge over the competition.