RK Swamy BBDO bags PN Rao’s marketing mandate
RK Swamy BBDO has won the marketing and communications business of PN Rao, an apparel retail brand. The agency’s Bengaluru office will handle the mandate.
Commenting on the win, Ashish Deodhar, Principal Consultant, RK Swamy BBDO, said, “We are excited about adding yet another iconic Bengaluru brand to our portfolio. To take a brand with such a glorious past, a significantly large loyal customer base and a rare clarity of vision to greater heights is a responsibility we are going to enjoy.”
On assigning the mandate to RK Swamy BBDO, Naveen Pishe, Partner, PN Rao, said, “We are seeking to grow our business significantly until 2023 (PN Rao will be 100-year brand) and realign our branding to target the super-premium segment. We felt that the experience of RK Swamy BBDO will take us through this important phase.”