Roca Bathroom Products appoints K.E. Ranganathan as President – Sales & Marketing

Roca, the leader in bathroom space has announced the appointment of K.E. Ranganathan as President – Sales & Marketing. In this role, Ranganathan will be responsible for the overall sales generation and marketing of the company. He will work closely on creating new strategies and opportunities to drive growth and further consolidate the company’s leadership position.

Ranganathan is a graduate in commerce from Madras University, an Associate of Institute of Chartered Accountants of India (ICAI) and as Associate member of the Institute of Company Secretaries of India (ICSI). He is also a Fulbright Scholar. He comes with more than 30 years of experience in finance, accounting, business planning, strategy, Marketing & Sales. He had held senior positions in various companies in Murugappa & TVS Group.

Not new to Roca Bathroom Products Pvt. Ltd, Ranganathan joined Murugappa Group in 1994 where he was Head of Finance for Parryware division and later took charge of the Sales & Distribution division. During his stint with Parryware, he brought a whole new perspective by refurbishing the key processes and focusing on result orientation resulting in sales growth at a CAGR of 25%. In 2005, Ranganathan headed Parryware business as the CEO and was contributory in transforming the business into a Joint Venture company with Roca Spain.

Speaking on Ranganathan’s appointment, Pau Abello Pellicer, Managing Director, Roca Bathroom Products Pvt Ltd, said, “Ranganathan comes with rich experience across multiple brands. We are confident given his background that Ranganathan will play a stellar leadership role in breaking new ground as we embark upon the next phase of growth.”