Rummy industry leader RummyCircle launches thrilling TVC for Rummy lovers

RummyCircle, India’s favorite mobile app and site to play Rummy, has launched a new TVC, encapsulating the thrill and excitement of playing Rummy online. RummyCircle.com is a wholly owned division of Play Games24x7, leader in online and mobile games in India.

The latest commercial by RummyCircle.com is an immersive take on the action-packed nature of a typical game of Rummy played by connoisseurs. It captures the raw pleasure of competing and winning in a game of rummy. The film is loaded with swag and special effects alike. It engages the viewer with high energy and unexpected turns, leaving the viewer gushing with excitement. The new commercial is available on YouTube:  https://goo.gl/px2R9v

Play Games24x7 Co-Founder and Co-CEO Trivikraman Thampy said, "Rummy is known to be a mind game and a family game, but most people don't realize how exciting and charged a game of Rummy can be, and that feeling is what we want the viewers to take away from this new TVC.”

He added, “The best part about playing Rummy are those edge-of-the-seat moments when a player is almost done and is waiting with baited breath for the next card to be that one card they need, and also desperately hoping that someone doesn't finish before them. We wanted this TVC to capture that adrenaline rush and thrill in a symbolic way by comparing it to the kind of excitement one would feel if they were flying through the air with turbocharged booster jetpacks."

The TVC is made in five languages English, Hindi, Telugu, Tamil and Kannada covering very wide audience.

"The idea is to capture every Rummy players' love for this action packed game." says Shyamashree D'Mello, Executive Creative Director and Head of Creative Services. "The film is based on a high-energy creative take on the game, yet remains a very relatable story for those who understand the twists and turns of Rummy." Speaking a bit about the unlikely hero of the film, Shyamashree says "The protagonist is an everyday man, a loveable character who demonstrates unbelievable daredevilry every time he plays on RummyCircle.com. The audience will really enjoy watching him revel in the heart-thumping, adrenaline-pumping feeling of winning at the end."

RummyCircle.com has trademarked The Best Rummy Experience™ as the company believes in providing nothing but the best online rummy playing experience to millions of registered rummy players, setting them as the leaders in the mobile and online Rummy space in India.

RummyCircle offers 13 Card Rummy game on all devices (Android Phones, iOS Phones, Tablets, Desktops and Laptops) with the most engaging interface and latest security features.

Their responsible play controls, 24x7 customer support, big bonuses and massive tournaments on the platform ensures that the player’s Rummy playing experience is entertaining to the core while also being convenient.

Creative agency: Publicis India 

Chief Creative Officer & Managing Director: Bobby Pawar

Executive Creative Director: Shyamashree D’Mello, Sanjay Sakharkar

Copywriter: Amit Agarwal

Production House: Virtual Reality Films

Director of film: Kunal Shivdasani

Media Agency: Publicis Beehive Communications Pvt Ltd 

Post Production Studio:  Red Chillies 

Media used for the campaign: Youtube, TVC (planned), Facebook, Hotstar (planned)