S. Kumars 'World Player' launched in Karnataka

S. Kumars Nationwide Limited, the leading Textile and Apparel Company has launched its new apparel brand World Player in Karnataka. True to SKNL'S mission of catering to the entire spectrum of the socio-economic segments of the Indian market, World Player offers fashion solutions for today's young achievers in the economy segment.

Speaking on the occasion of World Player launch in Bengaluru, Johnny John (COO ' World Player) said, "Aimed at today's achievers aged between 18 to 35 years, World Player offers a wide, vibrant new range of stylish clothing and accessories at unbelievable value. The brand's equation of quality, style and affordability allows customers to express themselves freely."

World Player's product range comprises of formal, casual and occasion wear designed to give the customer a more upmarket trendy look. The formal range includes formal shirts & trousers. The casual range includes a wide collection of smart & trendy t ' shirts, casual shirts & jeans for relaxed evenings. Given that the vast majority of the youth prefer denims as lifestyle clothing, "World Player by S.Kumars' has a wide range of jeans & denim wear. Customers will have large collection of accessories to choose from vests, briefs, belts, socks, handkerchiefs and more.

World Player apparels are priced at Rs 149/- onwards and accessories at Rs 99/- onwards.