Sachin Tendulkar gets his first shave by #BarbershopGirls
Growing up in a small village in Banwari Tola, today Jyoti (18) and Neha (16) run their own barbershop in the village near Gorakhpur. Challenging gender stereotypes, these girls took over their father’s barber shop while also ensuring they do not skip their education.
Gillette took a step forward to celebrate both Neha and Jyoti and the men in their village. Their inspirational story has been narrated through an unconventional ad film by Gillette which has gone viral on the internet with 25 million views currently. As a part of Gillette’s ongoing ‘Safalta Apni Mutthi Mein’ programme both the girls were presented a scholarship covering their education and professional needs. Gillette salutes them for challenging the stereotype and inspiring millions with their success. Sachin Tendulkar handed over the Gillette ‘Safalta Apni Muthi Mein’ Scholarship to both the girls.
A bigger honour for both Neha and Jyoti was getting an opportunity to shave Sachin Tendulkar. This was a unique experience for both the girls and Sachin Tendulkar himself, as this has never been done before. Sachin has never gotten a shave done by someone else before. He was in complete awe of the resilient and talented Barbershop Girls of India.
The girls also got a chance to showcase their skills to the God of Indian Cricket, Sachin Tendulkar said, “The blade that shaves, does not know whether a girl or a guy is using it. I think, this is the most important line of the video, because if dreams do not discriminate then why do we? We should always remember the kids of today are watching and they learn from what they see. I hope lots of kids today will see how Neha and Jyoti and their village has shown great courage and right attitude to break stereotypes and move forward’’
Gillette will be providing Neha and Jyoti skill set training for styling and grooming, through a top salon academy. After completing the training, both Neha and Jyoti will get a job opportunity to work at one of India’s premium salon, Hakim’s Aalim. At an event in Mumbai, Farhan Akhtar and Aalim both got a shave from the girls, breaking stereotypes.
As leading manufacturers of double edge brands like Wilkinson Sword™ 365™, 7’0 Clock™ blades used by Barbers all over, Gillette is proud to have been part of their journey.