Sachin Tendulkar in a Virtual Avatar

JV Media, the company which is a pioneer in creating concepts which is rich in innovation and technology advancements, have attached another feather in its hat. Recently for a brand called Smaash, Team JV created a Virtual Host of their brand ambassador Sachin Tendulkar.

Now JV Media incorporated this technology with the God of Cricket and etched his presence at Smaash for all in the most innovative and never before seen way. Using this experience, Mr. Tendulkar’s Virtual Host explains people about Smaash in the most elaborate manner and at the same time creates that “Stop and Awe” factor which is needed by all brands for their target group. This concept was so well received that initially the contract was for only one Virtual Host which will be erected at Smaash but later they increased the number of experience to four. Now four different Virtual Hosts are erected at PVR Juhu, PVR Andheri, PVR Lower Parel and R-Mall Ghatkopar.

A few months ago, JV Media created a similar concept for the Delhi Daredevil team at the IPL. Then it was Virendra Sehwag, Russel Andre and Ajit Agarkar and now it’s the ultimate of sport persona, Sachin Tendulkar.

Gauging by the pace at which JV Media is moving, technologically advance marketing and branding does not seem like a farfetched future. Angad Anand, Director – JV Media, believes only in one thing, “At JV we believe in creating Experiences, Not Ads.”