Salman Khan is the new anchor for Bigg Boss 4

Leading entertainment channel, COLORS is back with its most electrifying reality TV show - BIGG BOSS 4, expected to go on air later this year. After months of speculations, the channel today announced this season's host ' Bollywood's original Greek God, the superstar, the most "WANTED', Salman Khan.

With millions of fans impatiently waiting for the brand new season, Salman is going to take the excitement even higher. He is going to be his spontaneous best, read, brutally honest and blunt with the inmates of the Bigg Boss house! Housemates, who used to eagerly await their face time with the host, will now pray to avoid their "face-off' time with him. They would not know what they said or did will come back to bite them as the host surely doesn't believe in mincing his words.

In the earlier seasons of Bigg Boss on COLORS, the host acted as the housemates' friend, philosopher and guide - but now with Salman as the host, all is set to change - as the host becomes "HOSTyle'¦ sympathy turns into apathy, emotional support is replaced by reprimand or ridicule and the so called bridge between the inmates, no longer there. While Salman will be a friend for those who play it clean...he is going to be hostile to those who indulge in manipulations, back-biting and politics.

Speaking about the new season and the new host, Rajesh Kamat, Group COO ' Viacom18 and CEO ' COLORS, said, "BIgg Boss is one show that cuts across both ' India as well as Bharat, in popularity and appeal. The coming together of India's most "wanted' superstar with India's most wanted reality show only means one thing ' entertainment extravaganza for COLORS' viewers."

Talking of his association with Bigg Boss, Salman Khan, commented, "From all the reality television shows I have seen, Bigg Boss has always intrigued me the most. It is amazing to see how people react under unique circumstances and to what levels they can go to win in a competition. I am a very straight-forward person and am clear as the show's host as well, that I will not take any hypocrisy and politics lightly. For those who play clean, they will always find their best friend in me¦ those who don't, be ready to expect the worst".

"With Salman as the host, viewers should be prepared in season of Bigg Boss to witness as much action outside the house¦ as is expected inside. Salman's inimitable style, candid persona and exceptional sense of humour is sure to make Bigg Boss Season-4 memorable." said, Ashvini Yardi, Head ' Programming, COLORS.

"Bigg Boss' presents the unique combination of reality and real unscripted drama. It is the ultimate reality show where 14 handpicked strangers are locked in a house, for close to 85 days ' with 35 cameras following their every move 24x7 and Bigg Boss, the ultimate authority in the house who ensures that their stay is anything but comfortable. As the 14 hand-picked contestants vie with each other to survive in the Bigg Boss house, irritation, backbiting and backstabbing reach its prime. This is one show that brings out the best and the worst side of contestants.