Samsung India President & CEO, JS Shin awarded "Man of Electronics Award 2011" by CEAMA

JS Shin, President & Chief Executive Officer, Samsung South West Asia has been awarded the prestigious "MAN OF ELECTRONICS AWARD 2011" by Consumer Electronics and Appliance Manufacturers Association (CEAMA) at CEAMA's 32nd Annual Function. The Award was handed over to Mr J S Shin by Shri Rajeev Shukla, Hon'ble Minister of State for Parliamentary Affairs at the Function held in New Delhi.

As per the CEAMA citation read out on the occasion, Shin has been conferred this Award "for his exceptional all round contribution to the Indian Electronics and Appliances Industry." Shin took charge of Samsung's South West Asia operations in January 2009. Prior to his taking charge of the Indian market as President and CEO, Samsung South West Asia, he was Head of Strategy, Global marketing team and Home Appliances, Samsung Electronics. He made a strong contribution to growing the overseas business of Samsung in the Consumer Electronics sector by listening to the market in order to strengthen the Company's global competency in ever challenging markets, with a strong product line-up and marketing activities that met consumers needs.

He has applied the successful marketing strategies of the developed markets in India to overcome the weaknesses by adopting a differentiated strategy for marketing and selling in the metros, cities and semi urban markets. With the Two Track Strategy, he was able to boost the South West Asia market from 1.7 US$ billion in 2008 to 3.5 billion US$ in 2010. He has given a huge thrust to Samsung's manufacturing as well as R&D operations during his tenure. Samsung India today has manufacturing complexes at Noida and Chennai as well as R&D Centers across Delhi and Bangalore.

Accepting the Award, stated J S Shin, President & CEO, Samsung South-West Asia, "I would like to accept this Award with much humility. At Samsung, it has been our continuous endeavour to grow this industry by taking the lead in terms of introducing our latest technology products in the Indian market. Our attempt has been to manufacture more and more of our products here in India, work together with our Indian suppliers and make our operations as self reliant as possible by having very strong and advanced R&D operations here."