Samsung partners with National Geographic to #UncoverTheEpic

Samsung, India’s most trusted brand, teamed up with National Geographic Traveller India for an adventure like never before to #UncoverTheEpic. National Geographic Explorer and Photographer Prasanjeet Yadav captured the unexplored sky islands of the Western Ghats using Galaxy S21 Ultra 5G, Samsung’s power-packed flagship smartphone.

“We are delighted to partner with National Geographic Traveller India for an epic adventure. At Samsung, we believe in providing consumers with innovations that enable them to do more. A first-of-its-kind camera with pro-grade 108MP lens and 8K video recording, Galaxy S21 Ultra changes the way you shoot. The next time something epic happens out of nowhere, you won’t miss the moment choosing between camera and video. With industry first 8K Video Snap feature, photography enthusiasts now have the power to extract high-resolution stills from every second of an 8K video. The stunning beauty of the Western Ghats has been beautifully captured by Prasenjeet using 8K Video Snap and we are thrilled to see it on the magazine cover,” said Aditya Babbar, Senior Director and Head, Mobile Marketing, Samsung India.

“National Geographic Traveller India has always championed excellence in exploration and this collaboration with Samsung India is one of our most exciting and adventurous projects in recent times. Our story will uncover and showcase the beauty of sky islands in the Western Ghats, one of India’s rarest natural habitats, rich in biodiversity. What was particularly exhilarating about this story was the 8K Video Snap technology that was used to capture our stunning cover shot for the March-April edition of the magazine. At National Geographic, we uphold the highest standards of still photography and for the first time, a still shot from a mobile phone 8K video delivered that. As a sheer storytelling mode, this endeavour was truly unique. We are thrilled with the result and look forward to many more exciting projects in collaboration with Samsung India,” said Preeti Vyas, President and CEO, Amar Chitra Katha Pvt. Ltd., Publisher of National Geographic Traveller India.