Savlon Chalk Sticks, Rally for Rivers, Tata Capital shortlisted for Cannes
With the 65th edition of the Cannes Lions International Festival of Creativity drawing to a close tomorrow (June 22, 2018), the last of the two category shortlists have been announced – Creative Effectiveness and Sustainable Development Goals. India has scored 5 shortlisted entries in these two categories.
In the Sustainable Development Goals category, Indian agencies have secured 3 shortlists. The Rally for Rivers campaign by Isha Foundation has bagged two shortlists. Leo Burnett India has secured a shortlist for its Salam Loans campaign done for Tata Capital.
In the Creative Effectiveness category, Ogilvy India has bagged two shortlists for its Savlon Healthy Hands Chalk Sticks initiative done for ITC’s Savlon.