SBI Life Encourages Life Planning Through its ‘Planobonto Campaign’

SBI Life Insurance, one of the most trusted private life insurers, this Durgotsav, encourages the idea of planning and celebrating as an important aspect of life, through its ‘Planobonto Campaign’. SBI Life has chalked out an integrated plan for carrying out various branding activities across Kolkata during the Durga Puja festival.  The overall objective of the campaign is to create buzz around the word ‘Planobonto’, which means celebrate life with planning. The term ‘Planobonto’ has been derived from a beautiful Bengali word ‘Pranobonto’, which means celebrating life to its fullest. SBI Life tweaked it to ‘Planobonto’, the new word gives an interesting tweak and further emphasize on the importance of planning, security and protection.

Wishing everyone on Durgotsav, Mr. Arijit Basu, MD & CEO, SBI Life Insurance, said, “Celebrate Life is the essence that we would like to communicate through our communication. This festive season, we took up the route of planning and celebration where we want to encourage the concept of well-planned life, through the Planobonto campaign.”

Echoing the sentiment, Mr. Ravindra Sharma, Head- Brand and Corporate Communication, SBI Life Insurance, said, “The insight for this campaign came from the thought that how we plan everyday in small ways for the big festive celebrations, similarly, in life too, we should plan for our future. The overall objective is to create buzz around the word ‘Planobonto’. Enjoy the festivals in the Pranobonto way and live life in the Planobonto way!”


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