SBI Life’s amiable gesture, ahead of Friendship’s Day

The past few months have witnessed a behavioral shift in the way the life insurance sector was perceived as well as its role in serving the societies and communities, at large. From seamlessly moving towards digital platforms for selling and buying of insurance products, the sector has completely revamped and upped its game.

Added to this, building health and financial immunity is also increasingly gaining prominence towards safeguarding oneself from any uncertainties. In the wake of the ongoing pandemic, human interactions, relationships and friendships have been reshaped in unprecedented ways bringing about a new normal. With restrictions on movement and social distancing norms, we have been forced to connect differently with the outside world including our friends.

Acknowledging the industry’s common dream of a well-protected India, especially in a situation like this where financial safety and stability have taken a center stage, SBI Life, this Friendship Day, sends out encouraging messages on Twitter in an innovative and captivating manner to the industry mates in the insurance space across the country, aiming to trigger a series of positive conversations. The company through this initiative aims at unifying and recognizing the collective strength undertaken by its peers and other social media users in helping the communities at large in these difficult times and show solidarity.

Speaking on the campaign, Mr. Ravindra Sharma, Chief of Brand and Corporate Communication, SBI Life Insurance, said, “The Covid-19 pandemic has set forth various challenges for all of us across the globe. As a responsible life insurance provider, we are focused towards establishing a well-insured India, a common goal for the industry peers too. Seizing the opportunity of Friendship Day, we at SBI Life, wish to set forth and connect with our own industry peers to acknowledge the collective efforts undertaken for the betterment of the communities, at large during this crisis situation.  While the pandemic has engulfed the world, the one thing that unites friends like us is the hope that together #WeCanWeWill win this fight against COVID-19 and help citizens build financial immunity.”

He further added, “With this gesture, we hope to spark more progressive conversations that make not just the life insurers, but people across the nation feel that they are not alone in the fight against COVID-19, to show solidarity and present a united front, keeping in mind that friendships and relationships will always come before competition.”