Scaling eCommerce Brands: MediaX's Data-Driven Performance Marketing Approach

In today's competitive eCommerce landscape, businesses need to be able to quickly and accurately measure the effectiveness of their marketing campaigns in order to stay ahead of the curve. This is where data-driven performance marketing comes in. The process is simple, at least on paper. You run ads, you channel those ads according to various target groups.Then sales come in. The client makes revenue, you send in a report with all the analysis and everyone is happy ever after—Until that’s not the case.

 There are countless challenges brands and marketers face throughout. One of the leading digital marketing agencies in Delhi and Agra, MediaX, has been pioneering data-driven performance marketing for D2C brands. They have a team of experienced media strategists and buyers who use a variety of tools and techniques to collect and analyze data for eCommerce businesses. This data is then used to create custom campaigns that are designed to achieve specific goals, such as increasing sales, generating leads, or retaining existing customers.

 A data-driven approach has helped MediaX to achieve significant results for their clients. With an average ROAS (return on ad spend) of 7X, the agency boasts of having made seven times the money their client spent on Meta and Google ads. By leveraging data and analytics, companies like MediaX are able to optimize their marketing strategies and achieve impressive results for their clients.This type of marketing is essential for eCommerce businesses because it allows them to see what's working and what's not, and make adjustments accordingly 

MediaX uses a variety of data analytics tools and techniques to collect and analyze data from eCommerce businesses. This data includes information about website traffic, customer behavior, and marketing campaign performance.This is where reporting comes in. Once the data is collected, the analysts use it to create custom reports that are designed to help businesses understand their customer base and assess marketing performance. These reports can be used to identify areas where businesses can improve their marketing campaigns, such as by targeting different demographics or improving the landing page experience.

 “Businesses aren’t able to grow at a rapid pace because they don’t look at the data that’s already there”, says the founder and CEO Yash Guwalani. An additional gem in the data-driven marketing toolkit is the deployment of heatmaps via tools like Microsoft Clarity. These visual representations spotlight the regions on a webpage that users interact the most. The interpretation of heatmaps empowers marketers to understand user behavior, identify focal points of interest, and refine the layout and design of websites.

 “Heatmaps are crucial to understand how a user interacts with our website, hence helping the team convert a good experience into a good sale. We do not make any changes in the user experience without referring to our heatmaps”, says Dinky Karamchandani, Account Manager (Websites) at MediaX. 

 Having generated 1 CR+ of revenue with merely 15 lakhs spent, MediaX is certainly doing things right. They work on a unique revenue sharing model. “As a leader I am against the ads spend commission model because it fundamentally means that the agency is making money even when the brand is losing capital. In our model, we make money only when our client is making money and I believe that’s how it should be”, says the young CEO.

 “We are tracking around 50 metrics, that includes add to carts, checkouts, cost per view, cost per add to click, traffic source, traffic revenue etc. The moment we see a particular change in the number we know something is up and we need to see and assess accordingly. Daily Sales Reporting (DSR’s) helps make decisions that are data driven and not intuition driven”, says Vishal Prasad, Performance Head at MediaX

 For instance there are 100 add to carts and 2 checkouts on a particular day, the team would know that there is a technology problem on the checkout page. Not only does MediaX have the wits to assess the problem, the agency also has a team of creative writers and potent designers that can help with fundamental problems a brand might face.

 For instance, a brand has a great product and the pricing also fits well with its target audience, but people can’t really connect with the brand image. Or perhaps the initial branding doesn’t resonate with the current product range, for that we’ve a whole team that can work on rebranding which will create the right foundation, says Tamanvay Agarwal, Brand Strategist at MediaX.

 Moreover, MediaX is adept at quantifying the impact of their clients' social media handles, measuring the number of orders directly generated. This multifaceted approach ensures that, even in the absence of active advertisements, brands can sustain themselves via organic channels. The best part about MediaX is that they not only run ads efficiently, they are also rounded off in a way that they have the capabilities to help brands figure out every aspect of marketing. The company offers a comprehensive range of 58 services, including Social Media Management, Influencer Marketing, Conversational Marketing, Content Production, Website Development, and Outdoor Activations, to name a few.

 Data-driven performance marketing is a powerful tool for scaling eCommerce brands. By tracking metrics, utilizing heatmaps, and leveraging big data, companies like MediaX can optimize their marketing strategies and drive impressive results for their clients. With a focus on ROI and a holistic approach to brand building, MediaX showcases the effectiveness of data-driven performance marketing in the eCommerce industry.

“Our aim in performance marketing is to develop self-sustaining brands. Even without ongoing ads, sales should persist, though ads will still be vital for growth. Our agency's goal is brand self-sufficiency.”, says Yash Guwalani.