Scarecrow bags Flourish Milk & Dairy portfolio!

Ahmedabad based visionary entrepreneur Sushil Handa  was seeking to partner with a young and positive agency for his flourishing milk and dairy brand Flourish. He wanted an agency that had the desire to nurture an entrepreneurial dream and was willing to lead from the front, and share his belief and commitment in shaping the creation of a brave new world. 
In Handa’s words, “Scarecrow fits the bill. In fact, they almost presented my dream and added some welcome new dimensions right before my eyes. I like the quirky energy they possess and the rare ability to think from an entrepreneur’s POV.”

Flourish PureFoods  is setting up their own state of the art & modern cow farms designed as exquisite resort campuses with comfortable cattle housing infrastructure & milking technology. They will manufacture & market long life milk, unique milk products along with other innovative, high quality and healthy food products.
Scarecrow Communications Ltd. will be handing the Ahmedabad based brand Flourish from its Mumbai office. Ahmedabad based One Advertising will continue to be the communication arm for the brand in Gujarat.

“Every farm needs a Scarecrow so here we are for Handa’s dairy farm.” says Manish Bhatt, Founder Director, Scarecrow Communications Ltd. He says  "Milk is an interesting product category to work on and a refreshing opportunity for the agency’s creative juices to blend with."

Arunava (Joy) Sengupta, Founder Director, Scarecrow Communications Ltd. feels working towards fulfilling Flourish Team's dream will only strengthen the agency’s conviction in its brand building capabilities. “Milk is known to be healthy and I believe it’s so for our businesses as well.” says Joy. 

“We are brimming with excitement to explore all possible mediums and make the brand’s refreshing presence felt everywhere, in a unique way.” says Kapil Tammal, Executive Creative Director.
“Engaging with Flourish is broadening our knowledge about milk – a product that we have so casually used in our day-to-day life. But now, it has a special place in our minds.” says KN Rajesh, Creative Director.

As someone who has dedicated over 3 decades of his life to the pursuit of entrepreneurship, Sushil Handa sums up this new association, as experiencing the “Magic of Life”.