Scarecrow Delhi bags the creative mandate for Kohinoor Foods

In a new development, Kohinoor Speciality Foods has appointed Scarecrow Communications, Delhi as its creative agency for its brand and product communication. The agency was selected after an exacting process and will provide 360 degree solutions to Kohinoor Speciality Foods.

Kohinoor Specialty Foods India Private Ltd’ (KSF), is a 85: 15 JV between $3.3 billion McCormick, Inc., USA,a global leader in manufacturing, marketing & distribution of Spices, Seasonings, Specialty Foods & Flavors (NYSE: MKC), and Kohinoor Foods Ltd., India’s most trusted and preferred Basmati Rice company.

Based in Sparks, Maryland, McCormick & Company, Inc. is a global leader in manufacturing, marketing & distribution of Spices, Seasonings, Specialty Foods & Flavors. With $3.3 billion annual sales, the company manufactures, markets & distributes spices, seasoning mixes, condiments & other flavorful products to the entire food industry – retail outlets, food manufacturers & foodservice businesses. The company’s key sales, distribution and production facilities are located in North America and Europe. Furthermore, the company has facilities in Mexico, Central America, Australia, China, Singapore, Thailand and South Africa.

Satish Rao, Managing Director of KSF says, “We feel confident with Scarecrow’s approach towards our brand, plus we found the team really passionate and people with high calibre. With good team comes good work and we are confident this team would take our brand to newer heights in future”

Anindya Banerjee, Branch Head and ECD Delhi, adds “Food is in the DNA of every Indian. Selling to such a discerning audience is a challenge and an opportunity. We are thankful to Kohinoor Speciality Foods for trusting us with their brand.”

Says Manish Bhatt, Founder Director, Scarecrow Communications, "This is a huge feather in Scarecrow's cap. Kohinoor is already a well-established brand with a superb product portfolio. This gives us a great starting point for taking it to the next level."

Says Raghu Bhat, Founder Director, Scarecrow Communications, " The quest for a place in a woman's kitchen involves creating communication that finds a place in her heart. We are all fired up for this challenge."

Says Arunava (Joy) Sengupta, Founder Director, Scarecrow Communications, "Kohinoor was one of the most hard-fought pitches and we are thrilled it has culminated in one of our most satisfying pitch wins, ever."

Scarecrow Communications is India's one of the fastest growing full-fledged advertising agencies providing every solution under one roof - including creative, media, PR, digital as well as design.

Scarecrow, headquartered in Mumbai, handles brands across Kolkata, Bengaluru, Mumbai and Delhi. Some of the Delhi brands include Nestle, DLF, MVL Mobiles, Pentair, Eristoff and Religare.


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