Scarecrow M&C Saatchi creates one-of-its-kind interactive film for Sebamed

Soon after its association with Scarecrow M&C Saatchi earlier this year, Sebamed, a leading German skincare brand marketed by USV Pvt Ltd, has created an interactive digital film that has been released on social media. 

Titled ‘Fire Alarm’, the interactive film captures some intimate moments of a mother and her baby when the fire alarm goes off. It’s a panic situation. The mother quickly picks up the baby and is about to leave, when she forgets something. This is when the interactive part begins as the film stops and turns into a 360-degree video. A super appears asking the viewer to choose the three things a mother will pick up before she leaves the house, giving them 30 seconds to choose. 

Of the three things a mother picks, if she fails to pick Baby Sebamed products, a message appears “Oops! You have picked the right things but forgot something important.” The video resumes and the mother turns back and picks up Baby Sebamed before leaving. 

Manish Bhatt, Founder Director, Scarecrow M&C Saatchi, commented, “Baby skincare is a tough category and the entire project has been a precious opportunity for Scarecrow. But with the group’s ambitious plan for the baby skincare range, making this 360 interactive video turned out to be an inspiring experience for the entire team.” 

Shashi Ranjan, Senior Vice President & Business Head, USV Consumer Products Division, added here, “We strive to provide an assurance to every mother that Sebamed range of products are made of highest quality ingredients and are clinically proven to be the best for babies, right from day one.” 

Ranjan further said, “A key part of this process is the strengthening of our brand positioning together with the creative. Scarecrow M&C Saatchi had an intuitive understanding of what we are trying to achieve and was able to perfectly marry the creative inputs with our thought process.” 

Campaign Credits 

Agency: Scarecrow M&C Saatchi 


Manish Bhatt, Founder Director
Raghu Bhat, Founder Director
Mangesh Mulajkar, Senior Vice President
Pooja Ghatak, Account Director
Kunal Parkar, Associate Creative Director
Nikhil Kerkar, Associate Creative Director
Dattadri Kothur, Group Head
Abhishek Jadhav, Group Head
Hrishikesh Bhayani, Copywriter
Kshitij Bhatt, Copywriter
Natasha Kanu, Account Executive 

Production House: Monastery Films
Director: Keith Gomes / Sandeep Kamal
DOP: Veerdhawal Puranik
AD: Rayan Razdan
Costumes: Rashi Goel
Production: Annu/Ankur Pareek
Art: Bhavani Patel
Editor: Huzefa Lokhandwala
Associate Editor: Prabir Someshwar
Online: Renuka Braganza
Colourist: Rahil Merchant
Music: Roshan Machado
Sound Engineer: Kunal Dabholkar
Sound studio: Sounds Good 

Digital Innovation: Root 16 Interactive Private Limited
Team: Rupesh Mandke, Krishna Thakkar, Hadi Patel, Sharayu Mudgat


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