Scarecrow to handle creative duties of digital education brand iProf

After multi-agencies pitch process, Scarecrow Communications has been awarded the creative Duties of iProf - India's foremost digital education Brand.

iProf, one of India's foremost digital education companies was founded with a mission to revolutionize education through the adoption of technology. iProf started with the usage of tablet PCs as a delivery platform for education, a first in India, and has maintained its leadership position in this space ever since. At present, iProf is the only company that focuses on education content delivery in both the online and offline modes for a student.

iProf Learning Solutions (commonly called iProf) is an Indian personal education tablet provider headquartered in Noida, Uttar Pradesh. iProf was created in 2009 and has raised $15 million in venture capital funding.

The company understands the core need of education digital content delivery – since high quality teachers are not available at all places, technology can help ensure that the best possible content is available to students irrespective of their location with educational materials such as audio-video lectures enriched with  3D animations, digital notes  and evaluative practice questions to prepare students for competitive national examinations for admissions into engineering, medical and management colleges and civil services programs. 

iProf's founder CEO, Sanjay Purohit, an Indian Institute of Technology Bombay post graduate and gold medalist from Indian Institute of Management Ahmedabad, left his position as the managing director of a New York based business transformation firm and moved back to India to create the opportunity for students to get an adequate education despite the lack of good instructors and limited classroom programs in tier two and tier three cities in the country. The iProf platform does not require students to have computer or internet access, allowing the preparatory program to popularly penetrate through a country with limited broadband services and six million students who currently don't have access to prep classes.

On August 30, 2012, iProf launched an ecommerce portal, TheDigiLibrary.com. The DigiLibrary offers comprehensive education material in the form of video lectures, animations, notes & tests for preparation of important competitive exams like JEE, AIPMT, CAT, CACPT,NDA,SAT & scaled up to include courses for grades of I to XII for CBSE curriculum. These courses are preloaded on a Tablet or PenDrive and user can simply order online and get it doorstep delivered.

Regarding this development Sanjay Purohit, CEO, iProf said, “This newly formed association with Scarecrow came as a result of deeply-analyzed strategic brand presentation and creative dexterity shown. The agency synced in perfectly with our brand vision and has shown its innovative potential required for a category like digital innovation in education”.
Manish Bhatt, Founder Director, Scarecrow, added, “iProf is not just another brand, but it is a brand for a cause. Making World-Class education available to every nook & corner of massive country like India using technology is a mammoth task like e-governance or Aadhar Project. Being part of such a mission is Scarecrow’s privilege. “

Arunava Sengupta, Founder Director, Scarecrow, added: “Proper Education is one of the prime strategic solutions for many problems developing nation like India is facing. From strategic planning perspective iProf is not just giving an opportunity to develop a strategy to build a great brand in Education Category, but giving a never-before opportunity to strategise how to carve a great nation.”

Scarecrow Communications is one of India's fastest growing advertising agencies with offices in Mumbai and Delhi, and with a remarkable clientele ranging across cosmetics, finance, media, FMCG, real estate ( ITC, Emami, &Pictures ( Zee ), Viacom, Reliance Mutual Fund, Only Vimal & many more)  Scarecrow Communications has been on an account-winning spree, the latest ones being  Godfather Beer and top international brands Kenneth Cole, Steve Madden and Quiksilver.