Scripbox encourages investors to Invest in Yourself

Scripbox, India’s leading digital wealth management service, recently conducted its latest campaign “Freedom From Worry”, that aims to address financial unease and worry about wealth creation among investors due to the pandemic. The campaign highlights eight scenarios, urging people to 'invest in themselves’ and leave their investment worries for Scripbox to manage. The campaign also features webinars with thought leaders in the personal finance space and beyond. It underlines that, despite the uncertainties brought about by Covid-19, people have had the time and opportunity to reflect on their lives, pursue passion projects, and spend time on things they enjoy doing. Through the campaign, the brand highlights that it will take away the worry of wealth creation from the investors’ minds, letting them focus on their own health and well-being, encouraging them to continue doing things that bring them happiness.

The core idea behind the campaign stems from Scripbox’s commitment to help individuals worry less about their financial wellness, and grow their wealth, with a friendly and un-intimidating approach. The platform achieves this by offering personalised solutions that help them feel confident about their financial well-being. 

The core campaign idea was further crystallised by an online poll conducted by Scripbox of 1,400+ adults respondents to assess their preparedness to achieve freedom from financial worries. In its second edition this year, Scripbox’s Financial Freedom Survey 2020 reveals that Indians intend to save more, and spend less on non-essentials. A large majority (74 percent) said that their financial outlook has changed in the aftermath of the Covid-19 pandemic, and nearly half (45 percent) were uncertain about the state of the economy, bracing for at least a year of tepid economic growth. This reflects directly in their changed outlook to personal finance matters, and their desire to have an effective financial plan in place to secure and ‘grow’ their wealth. 

Manu Prasad, VP Marketing at Scripbox said, “A key finding from the second edition of our Financial Freedom Survey, earlier this month, was that one in every two Indians (45 percent) is uncertain about the state of the economy. Our #FreedomFromWorry campaign acknowledges this, but seeks to encourage customers to invest in themselves and things that bring them joy - while we at Scripbox take care of their financial goals and wealth creation.”

The campaign was conceptualised by Saatchi & Saatchi Propagate. 

Priya Jayaraman, CEO of Saatchi Propagate said, “The new normal brought us all closer to family moments, and forgotten interests. We asked ourselves –“Are we letting our financial worries come in the way of creating these moments?” With this in mind the campaign idea just appeared because Scripbox as a platform actually creates Wealth for you, so you can be free from financial worries and Invest in yourself. We also decided to choose a visual narrative. A simple slider, an eye opener to the joys of investing in oneself – the moments with family, doing things you love – free from financial worries. The opportunities for simple yet deep conversation is what we enjoy doing while working with the Scripbox team and this was one of them.”

Both the campaign and the survey are Scripbox’s attempt to understand investor mindsets better, and help them take charge of their overall well being, financially and otherwise.