Scripbox tells us all our stories in its new Tax Saver campaign

It’s that time of the year when every salaried Indian is hunting high and low to find a suitable investment option to reduce his/her tax burden. Every solution provider knows this and hence the resultant noise creates a lot of confusion in the mind of the consumer.

Scripbox hopes to solve this with the Scripbox Tax Saver Plan. With 2 scientifically selected ELSS mutual funds and a paperless sign up process, it makes tax-saving easy, simple and hassle-free on both web and app interfaces.

Manu Prasad, VP – Marketing, Scripbox shares, “The last quarter of every financial year is when a lot of unnecessary atyachaar happens in the name of 80C. Our objective has been to simplify personal finance and help people make better choices for wealth creation. In the tax-saving context, the Scripbox Tax Saver Plan does it elegantly, and our partners at Tilt have produced an impactful campaign to communicate it. It combines insightful strategic thinking with an engaging and surprising storytelling narrative that is delivered in a fun and empathetic manner.”

The campaign comprises of online video, radio and office activation in key markets. The campaign very successfully portrays four common ‘taxing situations’ people find themselves in, from January to March, depicted by four different avatars - Tax Kumbhakaran, Tax Bhola, Tax Statue and Tax Sufi.

Adds Shriram Iyer, Chief Creative and Content Officer, Tilt Brand Solutions who also directed the films, “This campaign should resonate with every one of us because I’m sure each one of us has been one of these avatars at one point or another in our lives; not surprising therefore, that this campaign has gained so much traction in just 4 days. These are people who desperately need a solution and Scripbox has the perfect platform for them. It’s been a wonderful experience creating, directing and producing these films and now we’re really excited to see how the rest of the video content bouquet turns out”.