The landscape of media agency pitches in India has been a topic of intense discussions and also a bone contention, particularly concerning the....
Bang in the Middle's recent social media post regarding Medanta has ignited widespread discussion across various social media platforms and news....
Desai Foods Pvt. Ltd., the owner of the Mother’s Recipe – India’s leading brand of pickles, condiment pastes, chutneys and papads,....
In the ever-evolving landscape of advertising, mid-size and independent agencies are proving their game by consistently delivering impactful....
Growing smartphone penetration in India is resulting in growing adaptation of the device for content consumption, internet access as well as online....
Pearson, the world’s leading learning company, has recently been making several strides in the Education ecosystem by rapidly introducing new....
Allegations of plagiarism have hit ad land once again. This time, in the centre of controversy are campaigns by two male innerwear brands – Lux....
Welcome to the new reality of working without an office. It took just three months of successive lockdowns to turn most of us... well pros at Work....
Ad agency Bang In The Middle announced a strategic alliance with Mumbai based music agency Songfest India. The offering is in response to the growing....
The COVID-19 pandemic and the resultant lockdown has led to a challenging economic situation and uncertainty in the market. Some of the businesses....
As India begins its lockdown exit strategy with easing of restrictions in a phased manner, the Advertising industry is pulling out all stops to....
There were 504 million active Internet users in India as of November 2019, as per IAMAI-Nielsen report. In the core TG of 12+ years, Rural has 10 per....
These are testing times for everyone. But it is at such times that creative minds rise above the noise and tears, and bring forth messages of hope....
Naresh Gupta, CSO & Managing Partner, BangInTheMiddle (BITM), analyses the poll campaigns of the Aam Aadmi Party and the Bharatiya Janata Party....
A recent two-part in-depth feature report by Adgully analysing the pitch process in Indian advertising has opened the door to intense discussions in....
A recent two-part in-depth feature report by Adgully analysing the pitch process in Indian advertising has opened the door to intense discussions in....
On Monday, we kickstarted a major industry discussion, concerning both clients and agencies, with our article, ‘Pitch Pains Part 1:....
In a world first, maestro Dr Ilaiyaraaja has composed the anthem for Hindustan Coca-Cola Beverages (HCCB), his first ever composition for a corporate....
Bang in the Middle has been appointed by Colorbar Cosmetics as its creative agency. The agency has been tasked to create the upcoming consumer....
Bang in the Middle has been appointed by shantanuandnikhil.com as its creative agency. The agency has been tasked to create the campaign for upcoming....
Bang in the Middle has been appointed by DLF Mall of India as its creative agency. The agency has been tasked to create consumer campaigns which will....
After two very convincing wins in the ICC World Cup 2019, India will be taking on New Zealand on Thursday, June 13. However, all eyes are on the....
Naresh Gupta, Managing Partner and CSO, Bang in the Middle, sums up the year 2018 in advertising and how runaway growth eluded the industry. He also....
Bang in the Middle (BITM) has been awarded the digital creative duties for Vivo India, the global innovative smartphone brand. The agency will work....
After a review, Monsanto has awarded the advertising mandate for its hybrid corn seed brand Dekalb to Bang in the Middle. The agency is tasked with....
Global leaders in connected care, ResMed; pioneers for treatment of sleep apnea, have awarded their digital/ social communication for India to Bang....
The popular belief is that readership of Magazines is declining, and is declining possibly faster than newspapers. The new IRS 2017 numbers indicate....
ALS is the leading institution works with Civil Services aspirants to help them realize their dreams of cracking the UPSC Civil Services Exams. For....
Flemingo Group is a global travel retail operator, having both Mumbai Duty Free and Go Duty Free stores in their brand portfolio. Mumbai Duty Free,....
The advertising industry is upbeat about a more robust year in 2018 and is confident of shrugging off the effects of demonetisation and GST. Digital,....
Naresh Gupta, CSO, Managing Partner - Bang in the Middle, and Babita Baruah, Managing Partner, GTB India (WPP), do a recap of how the year....
It’s one year today since the Modi Government introduced its demonetisation drive in India. The policy decision taken to curb black money in....
Bang in the Middle has bagged the creative and digital mandates for UP Yoddha, the new team in Pro Kabaddi League Season 5. The team is a part of GMR....
Co founded by Deepak Sahni and Anuj Mittal Healthians.com is India’s largest health test @ home service, creating a new benchmark for very high....
Bakery café chain Au Bon Pain has brought on board Bang in the Middle following a review of its communication duties that included many....
Groomefy, a platform for beauty services, professionals and trends, has assigned its communication mandate to Bang in the Middle. The service is....
Hyderabad based SH Group has brought in Bang in the Middle on board with the aim of creating a world-class brand of foods. SH Group is a premier....
Bang in the Middle, a new age digital and mainline communication agency, has been appointed by Mahindra Comviva, the global leaders in....
Taking a key step towards upping its ‘marketing’ ante, IndiaMART, India’s largest online marketplace connecting buyers and....
After extensive review and keeping its plans in mind, Zovi appointed bang in the Middle as its communication agency. There was no formal pitch for....
Dynel, a homegrown brand of LED lights is aggressively planning to build its franchise in India and has roped in bang in the Middle as oits....
Jabong.com after an extensive review has awarded the mandate to Bang in the Middle. Jabong.com has very ambitious growth plans, and over next....
Corporate Social Responsibility (CSR) is an evolving field that has moved away from pure philanthropy towards integrating CSR into day to day....
Tigre Blanc, of French heritage and origin, is a luxury brand that best represents the world’s finest vodka with a Parisian Style &....
Bang in the Middle, a relatively new independent agency, has announced its entry into Kerala. It coincides with Valentines Day. Straight from the....
Zee news Ltd. has awarded its creative duties for its three news channels – Zee News, Zee News Uttar Pradesh and Zee News Punjabi to Bang in....
Bang in the Middle today announced that it is entering Kolkata, after establishing its presence in Gurgaon, Chicago and New York. The 6 month....
Fabulloso.com today announced that it is appointing Bang in the Middle (www.banginthemiddle.com) as its communication partner in its next phase of....
Reversing the trend of global agencies launching in India, the newly formed independent agency Bang in the Middle today announced that launch of its....
Akzo Nobel India, the maker of Dulux Paints, has signed on Bang in the Middle Pvt. Ltd. as its digital communication partner. Bang in the Middle....
Veen Waters Finland Oy appoints Bang in the Middle as their communication partners for Global Markets The world water connoisseurs state that the....
Knoxx Global is an Australian conglomerate that provides integrated security and management services, today announced that it has appointed Bang in....