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  • Exclusives
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  • EVENTS
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  • Kurkure
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    Advertising
    Sara Ali Khan joins the masaledaar Kurkure family in madcap ad

    Kurkure, one of India’s most loved snack brands, has launched a rib-tickling new TVC campaign to introduce its new innovative offering,....

      September 14 ,2023
  • Read More
    Marketing
    Kurkure expands portfolio with Sizzlin’ Hot for spice lovers

    PepsiCo India has expanded the flavour spectrum of its iconic snack brand Kurkure with the launch of Kurkure Sizzlin' Hot. The new flavour is....

      September 05 ,2023
  • Read More
    Advertising
    Kurkure Playz launches #HalkeMeinLo challenge

    Continuing its light-hearted demeanour, Kurkure, one of India’s most loved snack brands, has announced a quirky social media challenge –....

      March 31 ,2023
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    Marketing
    Kurkure onboards Sara Ali Khan as its brand ambassador

    Sara Ali Khan is on a roll currently, becoming the face of major brands across categories. Now, another massy brand, Kurkure, which is one of....

      March 02 ,2023
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    Advertising
    Kurkure unveils second TVC under its ‘Halke Mein Lo’ campaign

    Kurkure, one of India’s most loved snack brands, started 2023 on a light-hearted note and launched a quirky TVC campaign, ‘Halke Mein....

      January 23 ,2023
  • Read More
    Marketing
    Neha Prasad decodes PepsiCo’s Kurkure ‘Halke Mein Lo’ proposition

    Kurkure, one of India’s most popular snack brands, has expanded its brand with the launch of a fresh new sub-brand – Kurkure Playz,....

      January 11 ,2023
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    Marketing
    Kurkure launches a youthful new sub-brand Kurkure Playz

    Bringing in a playful twist to the new year, Kurkure, one of India’s most loved snack brands, has expanded its brand with the launch of a....

      January 03 ,2023
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    Advertising
    Kurkure collaborates with Karan Johar for a chatpata twist on their ‘Videsi mein desi chatpatapan’ campaign

    Keeping everyone entertained with its latest campaign,Kurkure,one of India’s most loved snack brands,has collaborated with Bollywood filmmaker....

      August 12 ,2022
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    Marketing
    Kurkure’s quirky Instagram filter asks users to guess the punniest translations

    Kurkure, one of India’s most loved snack brands, has launched an interactive and fun Instagram filter in two languages – Hindi &....

      August 01 ,2022
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    Advertising
    Kurkure launches ‘videsi mein desi chatpatapan’ campaign

    Staying true to its quirky personality, Kurkure, one of India’s most loved snack brands, has unveiled an entertaining new TVC campaign to....

      June 20 ,2022
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    Marketing
    Kurkure’s ‘Videshi Main Deshi Chatpatapan’ brings a flavour explosion

    While the Indian salty snacks category continues to see increased consumer demand for flavour buckets like ‘cheese’ and....

      June 16 ,2022
  • Read More
    Marketing
    Kurkure expands its portfolio with new 'Chatpata Cheese' flavour

    Strengthening its distinct position in the market, Kurkure, one of India’s most loved snack brands, has expanded its portfolio with its latest....

      June 10 ,2022
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    Advertising
    Kurkure’s new campaign with Akshay Kumar adds a quirky twist to a heist

    Starting the year with a‘masaledaar’ twist, Kurkure, one of India’s most loved snack brands, has unveiled a film featuring....

      January 12 ,2022
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    Marketing
    PepsiCo India and Airtel Double Down On Their Innovative Partnership

    Following the massive success of their innovative offering last year, PepsiCo India and Bharti Airtel (“Airtel”), India’s leading....

      September 06 ,2021
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    Advertising
    Kurkure Unveils Two Innovative ‘Masaledaar’ Limited -Time Flavours

    Making everyday life more ‘masaledaar’, Kurkure, one of India’s most loved snack brands, has launched two innovative limited-time....

      April 19 ,2021
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    Advertising
    Kurkure Ab Laga Masala - #BoreNoMore Influencer Activation

    Over the last few months, as we continue to stay at home, life is becoming slightly mundane and boredom has begun to find its way to us. With the....

      February 10 ,2021
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    Advertising
    Kurkure set to add Masala to Mundane Moments

    Adding a ‘masaledaar twist’ to everyday mundane moments, Kurkure, one of India’s most loved snack brands, unveiled today a new....

      December 22 ,2020
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    Advertising
    Kurkure And Masaba Gupta Add Chatpatapan To This Festive Season

    Kurkure, one of India’s most loved snack brands, has unveiled a special, limited-edition festive hamper*, exclusively curated by one of....

      November 09 ,2020
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    Advertising
    LAY'S and Kurkure Kicks Off The Festive Season

    Ahead of the upcoming festive season, Kurkure, one of India’s most loved snack brands and LAY’S, one of India’s favorite potato....

      September 07 ,2020
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    Advertising
    Kurkure Shares An Ode to Chatpati Indian Families #ChatpataShukriya

    Kurkure, one of India’s most loved snack brands, has launched a special campaign to express gratitude towards the millions of Indian families....

      July 31 ,2020
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    Marketing
    PepsiCo India, Dunzo to launch exclusive LAY’S and Kurkure E-Stores

    In a bid to connect customers with their favourite brand, PepsiCo India has announced its partnership with Dunzo, an on-demand delivery service, to....

      May 26 ,2020
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    Advertising
    Akshay Kumar can't figure out Kurkure's new flavours

    Kurkure, one of India’s most loved snack brand, today announced the launch of two new exciting flavours – Gazab Golmaal and Herapheri....

      February 18 ,2020
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    Marketing
    Kurkure signs Akshay Kumar as its new Brand Ambassador

    Kurkure, one of India’s most loved snack brand, has notched up the quirk and humour quotient that it brings to its consumers with the....

      February 15 ,2020
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    Marketing
    Kurkure Adds ‘Chatpatapan’ To Bigg Boss Season 13

    Kurkure, India’s most loved snacks brand, delighted its fans by adding some ‘Chatpatapan’ to the country’s number one....

      January 16 ,2020
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    Advertising
    Kurkure partners with Paytm for 100% Cashback Festive Offer

    Kurkure, India’s most loved snack brand, has unveiled its most chatpata and exclusive cashback offer for its consumers in partnership with the....

      October 11 ,2019
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    Marketing
    Now, starring Kurkure in ZEEL's top Hindi shows in unique brand integration

    This May, Kurkure, the snack brand from PepsiCo, will be seen as part of shows on channels from Zee Entertainment Enterprises Limited (ZEEL)....

      May 13 ,2019
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    Marketing
    Kurkure unveils mascot, named Ms. Kurkure

    She is here to represent the largest workforce in the world, the homemakers. She stands synonymous to every Chief Operating Officer of the house,....

      April 25 ,2019
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    Marketing
    Kurkure rolls out its mega consumer program with ‘Caravan Talkies’

    As part of rural expansion plans, brand Kurkure announces the roll-out of ‘Caravan Talkies’ a mega consumer connect program in Uttar....

      March 18 ,2019
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    Advertising
    Kurkure announces the launch of Kurkure Masala Munch with Gingelly Oil

    Kurkure, India’s loved snack brand, today, has announced the launch of Kurkure Masala Munch with one of south India’s favorite cooking....

      March 14 ,2019
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    Advertising
    Kurkure unveils new brand mantra, Taapsee Pannu as Brand Ambassador

    Kurkure, India’s most loved snack brand has roped in leading Bollywood actress, Taapsee Pannu as its brand ambassador. The announcement is....

      February 18 ,2019
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    Advertising
    Video Exclusive: The ads that stood out this week

    Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various....

      November 02 ,2018
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    Advertising
    Kurkure Twistkeen introduces new finger snack - Twistkeen

    Reimagining traditional Namkeens like never before, PepsiCo India recently announced the introduction of a new category in the salty snacks industry....

      November 02 ,2018
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    Media
    PepsiCo India secures Delhi HC order

    According to media reports, PepsiCo India Holdings Private Ltd has secured an interim order from the Delhi High Court (HC) to delete hundreds of....

      July 30 ,2018
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    Advertising
    Kurkure in its latest TVC celebrates the goodness of power grain Ragi

    Kurkure, the iconic Indian snacks brand, launches its new TVC showcasing the newly launched Kurkure Multigrain variant with the goodness of power....

      May 30 ,2018
  • Read More
    Marketing
    Pepsico launches latest campaign for their flagship snack brand Kurkure

    PepsiCo India’s flagship snack brand Kurkure is reinvigorating the collect category with launch of Kurkure Multigrain with Power-Grain Ragi,....

      April 12 ,2018
  • Read More
    Media
    Mindshare Content+ And Pocket Aces collaborate with India’s Favorite Snack Brand

    Iconic Indian snack brand from PepsiCo, Kurkure has collaborated with Mindshare Content+ and Digital Entertainment Company Pocket Aces to create....

      September 28 ,2017
  • Read More
    Advertising
    No Lip Job, No Plastic says Pammi Aunty: Slams rumors in her latest video

    The witty Punjabi aunty in her unsolicited unforgiving self has sworn not to spare people who spread rumors. In her latest video, Pammi Aunty, behind....

      June 30 ,2017
  • Read More
    Marketing
    Boman Irani & Meghna Gulzar receive Kurkure Family Express in Mumbai

    Kurkure Family Express, India’s first ever family food train rolled out by Kurkure, the snack brand from PepsiCo, has chugged into Mumbai.....

      May 20 ,2016
  • Read More
    Marketing
    PepsiCo flags off Kurkure Family Express from New Delhi

    Kurkure, the iconic Indian namkeen snack brand from PepsiCo, and a champion of the cause of bringing families together over snacks and....

      May 17 ,2016
  • Read More
    Marketing
    Kurkure doubles snack range; to roll out India's first food train

    Kurkure, the snack brand from PepsiCo India, has introduced 15 new snack offerings like South Tangy Twist, Chiwda Mix for the West, Punjabi....

      May 06 ,2016
  • Read More
    Marketing
    This festive season Kurkure asks consumers 'Why so sweet?' Be Chatpata!

    Zyada meetha ho gaya? Or have you had enough of the usual ‘Bas Thoda Sa’, ‘Aaj Khana Khaye Bina Jane Nahi Denge’,....

      September 02 ,2015
  • Read More
    Marketing
    This festive season Kurkure says 'Phone pe badhaiyan chhodo, milke tyohar manao'

    In today’s day and age we use technology to connect or share greetings even during festivals. But while technology has so many benefits, it....

      September 22 ,2014
  • Read More
    Advertising
    Kurkure's festive campaign brings alive a new twist to Diwali celebrations

    Deluged by excess sweetness this festive season? Zyada meetha ho gaya? Muh Kurkure Karo. With festive season round the corner, India’s most....

      October 21 ,2013
  • Read More
    Marketing
    Kurkure sheds sweetness, banks on chilli flavours this Diwali

    Deluged by excess sweetness this festive season? Zyada meetha ho gaya? Muh Kurkure Karo. With festive season round the corner, Kurkure, one of....

      October 14 ,2013
  • Read More
    Advertising
    Kurkure launches new quirky campaign with its 'Tedha Hai Par Mera Hai' family

    Kurkure, India’s largest salty snack brand launches yet another exciting campaign introducing its first ever Extra Large- Super Saver pack.....

      January 25 ,2013
  • Read More
    Advertising
    Kurkure gets an all new 'Tedha Hai Par Mera Hai' family

    Kurkure, known to be at the forefront of product and marketing innovation scales up its brand philosophy of ‘Tedha Hai Par Mera Hai’....

      December 11 ,2012
  • Read More
    Marketing
    Kurkure launches three new variants

    India's popular and fun loving family Namkeen brand from PepsiCo India, Kurkure, has always taken pride in the fact that it's made from trusted....

      May 30 ,2011
  • Read More
    Advertising
    Adgully Exclusive | Fact is funnier than fiction: Anuja Chauhan

    Advertising is a space which constrains you to write elaborately. When one has to constantly try and sell an idea in a line or a phrase, it is not....

      October 28 ,2010
  • Read More
    Print
    Mid-Day to promote "chottu Kurkure' went chottu himself

    "We've shrunk, but our masala is still big", says the Mid-day today. Mid-day has gone chottu for today, for the promotion of chottu pack of....

      December 29 ,2009
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