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Shailendra Singh all set to market brand India; Launches "I AM INDIA" project

Shailendra Singh launched the "I AM INDIA" project, a United initiative at the prestigious 7th Indo-American Corporate Excellence Awards held on Friday, July 1, 2011 at Trident, Mumbai.

With an objective to position, promote & market Brand India, Shailendra Singh spoke about his vision & views on the various polarities & dynamics that comprise the new age India and the significance of building, protecting, packaging and marketing India as a Superbrand. The project was launched to promote Brand India and bring awareness and a sense of belonging amongst Indians and the Global Audience for the emergent Superpower India and the potential therein.

Commented Shailendra Singh, "We Indians have to take complete ownership of our nation and help to promote 'Brand India' to the world. The time has come to celebrate the phenomenal rise and success of India and showcase the pride that we have for our nation. 'I AM INDIA' will serve as a platform and a medium by which we can display our passion, love and pride for our country."

The event was attended by over 300 Corporates, Media Magnates, Social Activists, Ministers, Policy Makers & Celebrities including David Tyler, Chief Consular Section, US Consulate; Shashi Ruia, Chairman, Essar Group; Dr. Lalit S. Kanodia, Founder & Chairman, Datamatics , Chairman, I-ACE Awards and Pradeep Udhas, Executive Director KPMG & Regional President Indo-American Chamber of Commerce; Yash Chopra, Alyque Padamsee,Gulshan Grover among others.

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