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Shalimar Paints appoints Minal Srivastava as Vice President, Marketing

An industry stalwart holding rich, cross-functional business experience of over 15 years, Minal Srivastava is the Vice President of Marketing at Shalimar Paints, the first paint company in India and Southeast Asia. In her role, she is responsible for accelerating growth and enhancing brand equity for India`s oldest paint brand business.

Over the course of her career, Minal has been associated with several industry-leading companies in senior roles, leading and working with diverse, multicultural global teams. Prior to joining Shalimar Paints, she was the Lead Retail Expansion at Apple, spearheading the expansion for the first-ever Apple-led retail format in India and scaling the same. Minal was also associated with KOHLER as its Deputy General Manager, Marketing and was responsible for the development of the company’s national marketing programs and strategic planning. In the past, she has also worked with USHA, Fulcrum, and Zenith Optimedia.

A change leader who has played important roles in the turnaround of Product Portfolios, Brands, and Businesses – as well as enhancing P&L as part of leadership teams – in India, Asia Pacific, and Sub-Saharan Africa, Minal holds extensive expertise in a wide range of marketing skills. These include holistic brand design, brand equity, integrated communication development, brand activation, P&L management, digital, media deployment, sales and customer management, retail design and expansion, and trade marketing. An alumnus of IIM Ahmedabad and MICA, Minal has also mentored multiple start-ups and turned around their businesses towards better revenues and growth.

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