Shashi Sinha named Kyoorius Creative Awards Media Jury Foreman

The 4^th edition of the Kyoorius Creative Awards is here, celebrating creative communication brilliance in the fields of Digital, Advertising and Media. The curtain has risen and the all-star jury panel for the Media category has been unveiled.

The Media jury will be headed by. Shashi Sinha, the Chief Executive Officer of IPG Mediabrands. Shashi started his career as the product manager of Parle. He set up Lodestar in the early 90’s. In October 2012, he was made the CEO of IPG Mediabrands and was faced with the task of bringing together a diverse group while making it future ready. Shashi took the role and made it wider – he worked on making the entire industry future ready by participating and leading various industry organisations to look beyond their traditional beliefs.

The panel of judges, also consists of a line-up of creative geniuses namely Vikram Sakhuja (Group Chief Executive Officer, Madison Media & OOH at Madison World), Prasanth Kumar (Chief Executive Officer South Asia, Mindshare), Kasper Aakerlund (Chief Executive Officer, IPG Mediabrands, Hong Kong), Susanna Cousins (Director of Strategy, MEC) and Rahul Welde (Global VP Digital Transformation, Unilever).

Talking about the Media category, Rajesh Kejriwal, Founder and CEO of Kyoorius, said, “Disruption is all around us. Media agencies are paving the way for marketing innovation and they are beginning in their own backyard, by re-inventing themselves. Marketers are looking to bridge the gap between content and consumers by devising effective solutions for brands. Creativity is stemming from innovation, and innovation is the disruptor.”

Kyoorius Creative Awards 2017, is featuring the Media category for the second year, after its successful debut in 2016. “The Awards felicitate outstanding talent which seamlessly integrates idea and craft to create superior artistry and craftsmanship. The Jury’s exceptional calibre and experience acknowledges the importance our awards and its place in the creative arts”, said Kejriwal.

The awards invite participation from advertising, digital, media and mobile agencies, production houses, event management companies, photographers, brands, corporates, NGOs and even individuals.

The Open Jury Sessions will be held between May 11^th and 13^th, 2017 at Ecole Intuit Lab, Mumbai.  This innovative session will invite people from the industry and media to attend the jury sessions, to learn and benefit from the discussions and the entries showcased. 

While entries for awards will close on 19^th April 2017, 26^th April 2017 will be the last day to submit physical entries. The Kyoorius Creative Awards ceremony will be held on Friday, June 2^nd 2017 at the Dome, NSCI in Mumbai.