Shemaroo inks an acquisition deal with Viacom18 Motion Pictures!
Shemaroo Entertainment, an established Filmed Entertainment “Content House” in the country, inked an acquisition deal with Viacom18 Motion Pictures. The Company acquires exclusive video rights for a pipeline of blockbuster movies of the year, awaited to be released on Home Video. The deal also includes a large chunk of unreleased titles.
A pipeline of 23 movies, including acclaimed titles like Bhaag Milkha Bhaag, Bombay Talkies and Madras Café along with unreleased titles like Gabbar featuring Akshay Kumar, Mary Kom Film featuring Priyanka Chopra and One By Two featuring Abhay Deol form part of the deal. The list also includes regional titles – Marathi and Bengali.
Talking about the acquisition, Hiren Gada, Director, Shemaroo Entertainment said, “We are glad to join hands with Viacom18 Motion Pictures. We firmly believe that content is king in our business and continuously work to expand our library which presently includes around 2800 titles. The deal will also allow us to offer fresh and latest content to our partners and consumers."
Ajit Andhare, COO Viacom18 Motion Pictures says,” We are constantly looking to monetise our content with transparent, professional partners who will place value on our work and maximise its potential in every channel. This deal with Shemaroo on Home Video is a step in that direction.“