ShemarooMe celebrates Big B’s Birthday, on billboards through the city
To celebrate superstar, Amitabh Bachchan’s 79th birthday, ShemarooMe, India's leading OTT player from the house of Shemaroo, rolled out an interactive Out-of-home and digital campaign, #ShemarooMeBigBBash. The campaign allowed Big B fans to convey their birthday wishes through their interactive digital billboards across the city. What made it more exciting was that the wishes were flashed on the billboard live as they were tweeting making it a thrilling and gratifying experience.
ShemarooMe also collaborated with India’s popular short-video sharing platforms, Chingari and Josh enabling more Big B fans to send their birthday wishes. The campaign received an overwhelming response of over 74 Mn impressions on Facebook and the tag #ShemarooMeBigBBash was trending at no. 3 on Twitter. Additionally, to add to the birthday celebrations to make it truly memorable, Shemaroo also handpicked 8 of the best movies of the superstar that were screened on their Facebook page for 24hrs
Delighted on the success of the campaign, Rahul Mishra, Head of Marketing, Shemaroo Entertainment Ltd. said, “Bollywood is an intrinsic part of Shemaroo and this was our humble way to celebrate the birthday of one of the iconic superstars of all time. Knowing the huge fan following Amitabh Bachchan has, we made it easier for the fans to send their Birthday wishes to him using our digital billboards and hashtag, ‘#ShemarooMeBigBBash’. The unique and fun part was that their wishes were displayed live on the billboards as they tweeted.”
#ShemarooMeBigBBash campaign has received an overwhelming response from the netizens. The campaign has crossed 2Mn+ video views on Facebook, while on Twitter, it was trending on no 3 and reached out to over 2Mn individuals with their campaign hashtag.