Sheran Mehra to bolster DBS Bank's Marketing!

With rapid expansion plans on the cards, DBS Bank – leading financial services group in Asia with over 200 branches across 15 markets – have brought on board Sheran Mehra, former Head – Resort Marketing, Mahindra Holidays & Resort India Limited, as Head – Group Strategic & Marketing Communications, DBS Bank.

“Given India’s close ties with Singapore, it is important that we create our identity here, and being a BFSI marketing doyen, Sheran is the right fit for the right challenge”, comments Sanjiv Bhasin, Chief Executive Officer and General Manager, DBS Bank, continuing “Sheran’s expertise across multiple sectors such as Banking, FMCG, Lifestyle & Advertising means she is attuned to our mindset of creating awareness and coming up with out-of-box marketing platforms with maximum outreach”.

Sheran brings in with her over a decade of experience in marketing and branding. Her core key result areas are competitive analysis, advertising and communications, consumer research, planning and strategy and branding. She began her career in advertising which included assignments with SSCB, Lintas and Ogilvy. During this period, Sheran successfully handled high-value accounts such as Kimberly Clark, Hindustan Lever, Amex, ICICI Direct and Pfizer, winning various awards for excellence in formulating and executing effective brand communication.

After a rewarding stint in advertising, she ventured into financial services marketing with HSBC. Here, Sheran was a key member in launching the brand in India, bagging the Best Brand Activation Award at the HSBC Annual Asia Pacific Awards.

She then moved on to become one of the core team which launched Barclays Bank PLC in India, playing a strategic role as Head of Marketing for India. Focusing on result-oriented marketing, she contributed significantly to the bank’s growth.

Keeping the ‘inventive spirit’ of the Barclays brand intact, her rewarding contribution earned Team India the highest brand score from among all the Barclays groups worldwide.
Over time, Sheran has been recognized for extensive marketing, strategy and communications skills. She now has the challenging task of enabling DBS Bank’s aggressive business plans and making the bank one of the leading banking brands in India.

Calling it a “thrilling new chapter” in her professional life, Sheran looks forward to the new role at DBS Bank.