Shoojit Sircar captures a key social message in #ReleaseThePressure
He has subtly yet very powerfully addressed key issues affecting Indian society with his films. Be it his production Pink, the hugely successful and applauded film about judgments and discrimination that urban women face every day, or Vicky Donor that humorously highlights the significance of sperm donation, Sircar has cracked the code of telling that which matters in an entertaining manner.
Now, the filmmaker, who also has a big repertoire of much loved Television commercials (under his production banner that he runs with his partner, Ronnie Lahiri - Rising Sun Films), has directed his first short film for mirinda. It addresses the pressing issue of academic performance and the toll this pressure takes on Indian teenagers with a simple yet hard-hitting narrative. Focused on creating awareness amongst parents about their child's performance anxiety, the film #ReleaseThePressure articulates challenges that young adults face when it comes to studies in India. Its release on digital media today is especially relevant given the stress that many of the students go thru during the on-going exam days.
A natural choice as a filmmaker for such a sensitive and meaningful message film, Sircar elaborates, “Mounting pressure on the kids to perform, has become a stark reality of every urban child’s growing up years. And I firmly believe our primary responsibility as a conscientious parent, as citizens and as makers of this film, is to not only raise this issue but also to raise it in a manner keeping in mind the sensitivity of the matter for the kids that face it. And hence, I shot this film in a manner where I only facilitated the process for the child to open up his feelings – an innocent, emotional, pure outburst of a child’s emotion. It is my sincere hope that this film triggers a healthy conversation between parent and child, and facilitates a greater awareness and better understanding towards each other.”
With this film, Sircar reiterates his position as a filmmaker who can make a socially relevant message go miles ahead with engaging content across media- Cinema, Television or Digital. He also brings alive an issue that Indian society shouldn’t be ignoring today. This film will reach out to countless families and parents with it’s sensitive and unpretentious handling of performance pressure.
To watch the film, please click :